Cox Locks In Key TEGNA Role As Spinosa Leads Premion
There’s a newly created position of Chief Growth Officer that has just been filled at broadcast TV station ownership group TEGNA, and it is being taken by…
TEGNA Names Tom Cox Chief Growth Officer and Daniel Spinosa President of Premion
Tysons, Va. – TEGNA Inc. (NYSE: TGNA) today announced that Tom Cox has been promoted to the newly created position of chief growth officer reporting…
CTV Measurement Strategies Every Marketer Needs in 2024
Author: Ryan Seickel, Director of Sales Engineering, Premion. Streaming TV has become an essential channel for achieving full-funnel brand goals — and marketers are allocating…
Tegna’s Premion Buys Octillion Media To Expand CTV Advertising Capabilities
Tegna said its Premion over-the-top advertising unit has acquired Octillion Media, which runs a demand side platform focused on connected TV advertising. The deal will boost Premion’s…
Tegna’s Premion Acquires Next-Generation DSP Octillion Media To Expand CTV Ad Capabilities
Octillion is a next-generation demand-side platform (DSP) focused on Local CTV/OTT advertising. The acquisition will expand Premion’s capabilities in the CTV marketplace by combining Octillion’s…
TEGNA announced that Premion has closed on the acquisition of Octillion Media
TEGNA announced that Premion, its CTV/OTT advertising platform for regional and local advertisers, has closed on the acquisition of Octillion Media, a demand-side platform focused on…
TEGNA’s Premion acquires CTV-focused DSP Octillion
TEGNA announced that its CTV/OTT advertising platform Premion has signed an agreement to acquire Octillion Media, a demand-side platform (DSP) focused on Local CTV/OTT advertising.…
Octillion Media Acquired By TEGNA’s Premion Unit
The connected TV/OTT advertising platform for regional and local advertisers owned by TEGNA has acquired what is being described as “a next-generation demand-side platform” focused…
Tegna’s Premion Buys Octillion Media To Expand CTV Advertising Capabilities
Demand-side platform’s CEO, other employees to join Premion Tegna said its Premion over-the-top advertising unit has acquired Octillion Media, which runs a demand side platform focused on connected…
Premion expands digital advertising dominance with Octillion Media acquisition
Premion, a leader in Connected TV and Over-the-Top advertising owned by TEGNA Inc., boosts its market presence by acquiring demand-side platform Octillion Media, aiming to…