New Study: How Live Sports on CTV Is Becoming a Game-Changer for Local Advertisers
Author: Peter Jones, VP of Revenue, Premion. Live sports is one of the most powerful and culturally unifying categories in media — and increasingly, it’s…
Why CTV Belongs At The Center Of Every Omnichannel Strategy
Author: Peter Jones, VP of Revenue, Premion. Consumers don’t experience media in silos. They might stream a live game on their TV, scroll social feeds…
Why CTV Belongs At The Center Of Every Omnichannel Strategy
Author: Peter Jones, VP of Revenue, Premion. Consumers don’t experience media in silos. They might stream a live game on their TV, scroll social feeds…
PREMION’s Daniel Spinosa On How Streaming Is Letting Local TV Be Local Again
“Local capability sets are now freed from the old distribution paths,” says Daniel Spinosa, President of PREMION. “That lets creators make more content — and…
How Smart Curation Helps SMBs Win In A Fragmented CTV Landscape
Author: Blake Hebert, Senior Director of Publisher Operations, Premion. CTV has become a powerful full-funnel channel, attracting advertisers of all sizes – and the momentum isn’t…
How Smart Curation Helps SMBs Win In A Fragmented CTV Landscape
Author: Blake Hebert, Senior Director of Publisher Operations, Premion. CTV has become a powerful full-funnel channel, attracting advertisers of all sizes – and the momentum isn’t…
Why CTV is Becoming the Auto Dealer’s Most Accountable Ad Channel
Author: Jason Jones, Head of Local Sales, Premion. The auto market is shifting fast. Dealers are facing consumer hesitation tied to tariffs, pricing, and inventory…
Hot Takes: The Biggest Change This Fall
Summer is over, the conference circuit is staring up again, and you can’t wear shorts to walk the dog at 6 a.m. You know what…
New Survey: Why Omnichannel Strategies Are Unlocking More Value from CTV
Author: Maggie Drake, Head of National Sales, Premion. Advertisers are moving toward holistic strategies that connect with audiences across touchpoints—with Connected TV (CTV) at the…
Why Education Marketers Are Betting Big on CTV to Drive Enrollment
Author: Bradley Buss, Regional Sales Manager, Premion. In today’s competitive higher education landscape, standing out to prospective students is harder than ever. Colleges, universities, online…