Tegna’s Premion Acquires Next-Generation DSP Octillion Media To Expand CTV Ad Capabilities
Octillion is a next-generation demand-side platform focused on local CTV/OTT advertising. Tegna says the acquisition will expand Premion’s capabilities in the CTV marketplace by combining…
TEGNA’s Premion Acquires Next-Generation DSP Octillion Media to Expand CTV Advertising Capabilities
TEGNA’s Premion Acquires Next-Generation DSP Octillion Media to Expand CTV Advertising Capabilities Tysons, Va. – TEGNA Inc. (NYSE: TGNA) today announced that Premion, LLC, its industry-leading…
Why Advertisers Need CTV Aggregators in 2024
Author: Dave Marquard, Head of Product, Premion. Streaming TV advertising has emerged as a powerful full-funnel advertising medium, with BIA forecasting that CTV/OTT will be…
4 Marketing Priorities for Maximizing CTV’s Value in 2024
Author: Tom Cox, President, Premion. Amid a dynamic economic backdrop, connected TV (CTV) advertising has emerged at the forefront of advertising growth this year. Consumers…
How Small and Medium Businesses are Embracing Access to CTV Advertising
Author: Heather Tatarsky, Director of Product Marketing, Premion. While big-budget national advertisers led the charge in embracing Connected TV (CTV) advertising, the landscape has evolved…
From FAST Channels to Co-Viewing, CTV Advertising Will Look Different in 2024
Author: John Vilade, Head of Sales, Premion. In a year marked by diverging and evolving economic signals, the streaming industry has shown remarkable resilience and…
Election 2024: The Winning CTV Playbook Every Campaign Needs
Author: Al Behmoiras, Head of Political, Premion. The 2024 election campaigns are already heating up and poised to set new records in political ad spending…
Cynopsis Special Report: Premion Q&A: Charting 2024’s Path for CTV Advertisers
As we head into the final stretch of 2023, the advertising outlook is looking up as brands seize opportunities with increased consumer spending during the…
Beyond Impressions: Uncovering the Power of Brand Lift Studies for CTV Advertisers
Author: Heather Tatarsky, Director of Product Marketing, Premion. CTV has become a powerful full-funnel advertising medium — with brands and marketers across categories fully embracing and…
Premion’s Tom Cox On How Local Broadcasters Are Embracing the Shift To Streaming
“In the US, adults are spending nearly five hours a day watching TV and almost 40% of that is through streaming nowadays*. So, broadcasters have…