Frequency Capping Is Far From Solved In Connected TV
January 16, 2018- ADEXCHANGER- Although connected TV buyers have become pretty sophisticated at targeting and delivering an ad to individual users, managing frequency across video…
The Path Toward Standardization In OTT Advertising
December 18, 2017- ADEXCHANGER- It has been a pivotal year for over-the-top (OTT) advertising. Advertisers are following the eyeballs, and significant ad dollars are shifting…
Cord-Cutters and Cord-Nevers Spark the New Era of Advertising
November 14, 2017- CHEDDAR TV- The new era of advertising is here. Consumer eyes are moving away from cable TV and towards OTT providers. Jim…
The Company Bringing Advertising to the Cord-Cutting Generation
11/13/17- CHEDDAR TV- It’s a new age for advertising. Premion president Jim Wilson joined us at the New York Stock Exchange to discuss how the…
Blockchain Technology Moving Into Cable, Advertising Sectors
October 24, 2017- MULTICHANNEL NEWS- There’s much more than advanced advertising embedded in the march of blockchain technology into the cable and media business. Media…
Broadcast, Cable Ad Ventures Eye Opportunities With Blockchain
October 23, 2017- BROADCASTING + CABLE- Distributed Ledger technology — or blockchain — is slowly working its way into the media business. Blockchain has popped…
Advanced Ad 2017: Keep It Simple
October 18, 2017- MULTICHANNEL NEWS- New York — Content providers should continue to strive to keep the ad buying experience simple, especially as advanced technologies and…
Broadcasters Mull OTT Possibilities, Payouts
October 18, 2017- TV NEWS CHECK- NEW YORK — While revenues from over-the-top (OTT) video services may still be nonexistent for most broadcasters, stations need…
Creating Local TV Strategies To Monetize OTT
October 3, 2017- TV NEWS CHECK- OTT monetization strategies, specialized for local TV broadcasters, will be the focus of a panel session to be presented…
Is OTT A Broadcast Or Digital Buy?
September 27, 2017- MEDIAPOST- The transformation of TV is happening faster than many anticipated. OTT (over-the-top) viewing is growing exponentially. It’s now the dominant platform…