TEGNA’s Premion Launches Premion Audience Selects Data Management Platform for Advertisers
April 9, 2018- BUSINESS WIRE- MCLEAN, Va.– TEGNA Inc. (NYSE: TGNA) and Premion today launched its proprietarily-built data management platform (DMP) called Premion Audience Selects…
Tegna Invests in Tubi TV, Growing OTT Position
January 23, 2018- BROADCASTING + CABLE- Tegna said it made a strategic investment in free streaming and TV movie network Tubi TV. The move grows Tegna’s…
How OTT Will Innovate In 2018
January 23, 2018- FORBES- 2017 saw tremendous consumer growth in streaming TV services and 2018 is set to be even bigger. This year, eMarketer estimates that…
Frequency Capping Is Far From Solved In Connected TV
January 16, 2018- ADEXCHANGER- Although connected TV buyers have become pretty sophisticated at targeting and delivering an ad to individual users, managing frequency across video…
The Path Toward Standardization In OTT Advertising
December 18, 2017- ADEXCHANGER- It has been a pivotal year for over-the-top (OTT) advertising. Advertisers are following the eyeballs, and significant ad dollars are shifting…
Cord-Cutters and Cord-Nevers Spark the New Era of Advertising
November 14, 2017- CHEDDAR TV- The new era of advertising is here. Consumer eyes are moving away from cable TV and towards OTT providers. Jim…
The Company Bringing Advertising to the Cord-Cutting Generation
11/13/17- CHEDDAR TV- It’s a new age for advertising. Premion president Jim Wilson joined us at the New York Stock Exchange to discuss how the…
Blockchain Technology Moving Into Cable, Advertising Sectors
October 24, 2017- MULTICHANNEL NEWS- There’s much more than advanced advertising embedded in the march of blockchain technology into the cable and media business. Media…
Broadcast, Cable Ad Ventures Eye Opportunities With Blockchain
October 23, 2017- BROADCASTING + CABLE- Distributed Ledger technology — or blockchain — is slowly working its way into the media business. Blockchain has popped…
Advanced Ad 2017: Keep It Simple
October 18, 2017- MULTICHANNEL NEWS- New York — Content providers should continue to strive to keep the ad buying experience simple, especially as advanced technologies and…