TEGNA’s OTT Division Eyes Blockchain, Verification And The Customer Experience
March 14, 2019- ADEXCHANGER-
Jim Wilson is a big believer in the blockchain.
As president of Premion, the over-the-top ad buying platform of local TV broadcaster TEGNA, he helped ink a deal with blockchain startup MadHive in early March to cut off the potential for ad fraud in the OTT space. He also sits on the board of the AdLedger Consortium, a nonprofit R&D group focused on using blockchain technology to shore up the digital supply chain.