As TV Platforms Converge, So Do Buyers: Premion’s Wilson

May 8, 2019

May 8, 2019- BEET.TV-

Buyers of digital media and buyers of traditional television are “kind of meeting in the middle” when it comes to OTT and connected-TV” is the viewpoint of Premion’s Jim Wilson. They are attracted not just by audience reach but tying business outcomes to exposures.

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