With new tech, TV election ads get personal
November 5, 2018- THE BOSTON GLOBE- With the midterm elections here, one last wave of campaign ads is washing across your TV screen. And there’s…
Why An Appointment Advertising Mindset Is Needed For Connected TV
October 24, 2019- FORBES- Consumers have embraced streaming video platforms, and advertisers are catching up to find their audiences there, which has triggered the accelerated…
Understanding The Value Of Premium Video Inventory
October 4, 2018- MEDIAPOST- On the heels of Advertising Week, the state of video advertising is among the hottest topics for brand marketers and agencies.…
The Marketer’s Playbook for Winning Streaming Audiences
September 24, 2018- ADWEEK- By every measure, OTT (aka Connected TV or CTV) viewing is the new normal. With three in four U.S. households now consuming content…
Connected TV Options For Political Advertisers
June 26, 2018- MEDIAPOST- The midterm elections are heating up. With the 2018 congressional elections generating more attention than past midterms, the stakes are high…
AdLedger Announces First Round of Advisory Board Members
June 21, 2019- MARTECH ADVISOR- New York, NY: AdLedger, the non-profit research and development consortium building and implementing the blockchain standards for digital advertising, today announced…
Premion Adds OTT Publishing and Data Executives Joel Fineman and Peter Ilberg
June 4, 2018- PRESS RELEASE- Premion announced today new hires for key positions to accelerate its ability to serve the rapidly-evolving over-the-top (OTT) advertising market.…
Tegna’s Premion Adds OTT, Data Execs
June 4, 2018- TV NEWS CHECK- Tegna Inc. and Premion announced on Monday new hires for key positions to “accelerate Premion’s ability to serve the…
How Data Will Come Into Play in OTT Advertising
May 23, 2018- ADWEEK- We’ve reached a tipping point with the rise in cord-cutting and growing demand for premium video content. We’re approaching full-market scale…
Tegna’s Premion Starts Data Management Platform For OTT
April 10, 2018- MEDIAPOST- TV station group Tegna and its OTT advertising platform Premion have begun a data management platform called Premion Audience Selects. Jim…