Premion Taps Vilade As Head Of Sales
March 28, 2019- MEDIAPOST- Premion, the TEGNA-owned CTV and OTT video advertising platform for regional and local advertisers, has tapped John Vilade as its head…
Vilade Joins Premion as VP, Head of Sales
March 27, 2019- BROADCASTING + CABLE- Premion, Tegna’s advertising company focusing on over-the-top and connected TV, named John Vilade as VP and head of sales.…
John Vilade To Head Premion Ad Sales
March 27, 2019- TV NEWS CHECK- Premion, Tegna’s CTV/OTT advertising solution for regional and local advertisers, named John Vilade its new head of sales and…
Premion Appoints John Vilade to Leads its Rapidly Scaling Streaming TV Advertising Sales Business
March 27, 2019 – NEW YORK – Premion, the leading premium CTV/OTT advertising solution for regional and local advertisers, today announced the appointment of John…
TEGNA’s OTT Division Eyes Blockchain, Verification And The Customer Experience
March 14, 2019- ADEXCHANGER- Jim Wilson is a big believer in the blockchain. As president of Premion, the over-the-top ad buying platform of local TV…
Ad Fraud On OTT Is Real; Here’s How To Put An End To It
March 11, 2019 – FORBES – It used to be that the only time the words “TV” and “ad fraud” were mentioned in the same…
MadHive Uses AI, Blockchain to Key on Ad Fraud
March 8, 2019 – LIGHT READING- NEW YORK, N.Y. — MadHive, the technology company best known for innovations in cryptography and advertising, today launched a…
Tegna Unit Using MadHive Blockchain to Curb Fraud
March 7, 2019- BROADCASTING + CABLE- Tegna’s over-the-top advertising unit Premion is using a new suite of blockchain-based technology from MadHive to prevent fraud, target…
OTT Ad Inventory: 18% Is Fraudulent
March 7, 2019- MEDIAPOST- The advertising technology firm MadHive says based on its own internal estimates, 18% of over-the-top video ad requests are fraudulent. The…
Ad-Supported Connected TV Takes Center Stage
February 8, 2019- BROADCASTING + CABLE- “For advertisers, ad-supported Connected TV (CTV) offers a highly valuable proposition: a brand-safe and fraud-free environment to reach desired…