Why Connected TV & OTT is the New Customer Acquisition Channel for DTC Brands
OCTOBER 29, 2019- TV(R)EVENUE- The explosive growth of direct-to-consumer (DTC) brands is disrupting virtually every consumer category and we’ve now topped 400 brands across sectors,…
Comscore signs deal with Premion for ad measurement
October 22, 2019- DIGITAL TV EUROPE- Tegna-owned Premion has announced a deal with media analytics company Comscore for the latter to be the measurement provider…
Can Comscore Turn The Corner, Thanks To TEGNA?
October 22, 2019- RADIO + TELEVISION BUSINESS REPORT- With its stock languishing under $3 a share since early August, Comscore is entering the fourth quarter of 2019…
Cable-backed Ampersand taps TVSquared for attribution data
October 21, 2019- FIERCE VIDEO Ampersand – the TV advertising sales and technology company owned in partnership by Charter, Comcast and Cox – has partnered…
Premion Using Comscore to Measure OTT Ads
October 21, 2019- BROADCASTING + CABLE- Tegna’s Premion said it reached an agreement to use measurement from Comscore for its over-the-top and connected TV advertising…
E.W. Scripps Company Starts Scripps Octane, OTT TV Ad Platform
October 7, 2019- MEDIAPOST- E.W. Scripps Company is joining other big TV station groups in offering ad inventory on a number of OTT TV programming/app…
How National Brands Create Local Relevance With Connected TV
July 15, 2019- MEDIAPOST- The proliferation of content options across platforms, screens and devices, and the continued splintering of audiences brings increasing fragmentation woes for…
More National Brands Executing TV Locally: Premion’s Wilson
May 22, 2019- BEET.TV- While discussions about consumer identity graphs “are continuing to emerge,” TEGNA’s Premion has been working on two of them. One is…
Five Imperatives For Winning The Streaming TV Advertising Revolution
May 16, 2019- FORBES- For this upfront season, over-the-top (OTT) advertising is at the top of the “transformation” agenda for the TV industry. In fact,…
Premion’s OTT And Connected-TV Solution Draws Local And National Advertisers
May 13, 2019- BEET.TV- When local television station group owner TEGNA launched Premion in 2016 for one-stop OTT advertising, it didn’t know just how quickly…