Premion Adds Regional Sales Managers in L.A., Boston, Philly
November 27, 2018- BROADCASTING + CABLE- Premion, Tegna’s connected TV and over-the-top advertising unit, said it hired three new regional sales heads amid accelerating growth…
Premion Expands Regional Sales Leadership Team
November 27, 2019- TV NEWS CHECK- Premion, Tegna’s premium CTV/OTT advertising solution for regional and local advertisers, today added three new regional sales leaders to…
Premion Expands Regional Sales Leadership Team to Further Increase National Reach
Adds Shawn Edwards, Doug Tierney and Tony Mastromatteo to Lead Los Angeles, San Francisco, Boston & Philadelphia Markets November 27, 2018 – NEW YORK –…
Connected TV: The challenges and opportunities for marketers
November 12, 2018- CLICKZ- “The Situation is so much cooler now that he’s off drugs and lasagna is his vice instead” is an actual thing…
With new tech, TV election ads get personal
November 5, 2018- THE BOSTON GLOBE- With the midterm elections here, one last wave of campaign ads is washing across your TV screen. And there’s…
Why An Appointment Advertising Mindset Is Needed For Connected TV
October 24, 2019- FORBES- Consumers have embraced streaming video platforms, and advertisers are catching up to find their audiences there, which has triggered the accelerated…
Understanding The Value Of Premium Video Inventory
October 4, 2018- MEDIAPOST- On the heels of Advertising Week, the state of video advertising is among the hottest topics for brand marketers and agencies.…
The Marketer’s Playbook for Winning Streaming Audiences
September 24, 2018- ADWEEK- By every measure, OTT (aka Connected TV or CTV) viewing is the new normal. With three in four U.S. households now consuming content…
Connected TV Options For Political Advertisers
June 26, 2018- MEDIAPOST- The midterm elections are heating up. With the 2018 congressional elections generating more attention than past midterms, the stakes are high…
AdLedger Announces First Round of Advisory Board Members
June 21, 2019- MARTECH ADVISOR- New York, NY: AdLedger, the non-profit research and development consortium building and implementing the blockchain standards for digital advertising, today announced…