As OTT/CTV Lures Ad Dollars, Challenges Loom for Political Media Buyers
As OTT/ CTV lures more ad dollars, it’s more important than ever for political buyers to do their homework and vet their providers to achieve measurable outcomes. Our Keith E. Norman shares his insights with Campaigns & Elections:
“It’s hard for political consultants to look around the corner for what they don’t know. But for what they do know — make plans early, secure inventory early because there are going to be races and situations that come up this year that we don’t know yet.”
“There are bad actors now in the OTT space,” said Norman, who advised political buyers to work with vendors that have Trustworthy Accountability Group (TAG) certification.”
Read more on Campaigns & Elections here.