Cadent Announces Expansion of TV Identity Graph Partnership with Premion
Cadent Advanced TV Platform Will Provide Premion First-Party Data Onboarding, Audience Building, Insights, Analytics, Reporting, and Campaign Deployment Services, as well as Syndicated Data for…
Cadent, Premion Expand TV Identity Graph Partnership
Advanced TV platform Cadent has expanded its partnership with Premion, a CTV/OTT ad platform for regional and local advertisers. Under the new agreement, Cadent Viewer…
Cadent Announces Expansion of TV Identity Graph Partnership with Premion
Cadent Advanced TV Platform Will Provide Premion First-Party Data Onboarding, Audience Building, Insights, Analytics, Reporting, and Campaign Deployment Services, as well as Syndicated Data for…
Premion to Use Cadent Identity Graph for Cross-Platform Ads
Expanded relationship provides Premion with additional audience tools. By Jon Lafayette Cadent, the advanced TV platform company, said it expanded its relationship with Tegna’s Premion OTT advertising unit,…
Proving the Effectiveness of OTT Advertising for the Pandemic Recovery
Author: Dave Marquard, Head of Product, Premion. Marketers are demanding data-driven advertising now more than ever. The ability to understand how your customers heard about…
Treating CTV Ad Fraud Protection as a Strategic Imperative
Author: John Vilade, Head of Sales, Premion. As we kick-off the New Year, brand safety and ad fraud protection remain top advertiser priorities. With more…
FreeWheel, Tegna Extend Automated Transactions Partnership
Comcast’s FreeWheel and TV station group Tegna have signed a multi-year deal that extends and expands their advertising transactions partnership. Tegna uses FreeWheel’s Strata platform…
Tegna, FreeWheel Extend Partnership
TYSONS, Va. & NEW YORK—Tegna and FreeWheel have signed a new multi-year partnership designed to enhance Tegna’s business operations, including automating the way Tegna’s buyers…
Comcast’s FreeWheel and Tegna deepen ad sales relationship
Comcast-owned FreeWheel and Tegna, a U.S. broadcast television station group, set a new multiyear deal to deepen their advertising partnership. Under the terms of the…
TEGNA Extends A ‘Multi-Faceted Partnership’ with FreeWheel
TEGNA and Comcast-owned FreeWheel have announced a new multi-year deal “to further transform and automate the way TEGNA’s buyers and sellers transact” — including through CTV/OTT advertising platform Premion.…