In The News

Looks like linear, acts like digital. With its assertion of premium content and ability to segment audiences, addressable OTT today empowers national brands to target…

When TV advertising finds a new normal after the pandemic, targeted ads are more likely to be a bigger part of the ad mix, experts…

Author: Tom Cox, President, Premion. As we adapt to new ways of working and living, brands can redefine their relationships with their customers by showing…

Perhaps it’s no surprise that ad tech professionals are calling for standardization given the state of digital advertising in recent years. Still, it’s jarring to…

Tegna’s Premion — its OTT/CTV advertising selling business — has struck a deal with Gray Television, giving that TV station group a minority stake in…

TEGNA and Gray Television struck a strategic partnership which has Gray acquiring a minority ownership interest in Premion, TEGNA’s CTV/OTT advertising business. Gray will serve…

Tegna said it agreed to sell a minority interest in Premion, its connected TV and over-the-top advertising business to Gray Television. Gray will be reselling…

TEGNA’s connected TV and “over-the-top” (OTT) advertising business has just received a shot in the arm from another broadcast TV company — one that recently merged…

Tegna Inc. and Gray Television today jointly announced a strategic partnership in which Gray will acquire a minority ownership interest in Premion, Tegna’s Connected TV…

Ad-insertable OTT streaming video could be the “it” channel for political marketers in 2020 — or at least that’s what some vendors are pitching campaigns and…