In The News

Cadent Advanced TV Platform Will Provide Premion First-Party Data Onboarding, Audience Building, Insights, Analytics, Reporting, and Campaign Deployment Services, as well as Syndicated Data for…

Expanded relationship provides Premion with additional audience tools. By Jon Lafayette  Cadent, the advanced TV platform company, said it expanded its relationship with Tegna’s Premion OTT advertising unit,…

Author: Dave Marquard, Head of Product, Premion. Marketers are demanding data-driven advertising now more than ever. The ability to understand how your customers heard about…

Author: John Vilade, Head of Sales, Premion. As we kick-off the New Year, brand safety and ad fraud protection remain top advertiser priorities. With more…

Comcast’s FreeWheel and TV station group Tegna have signed a multi-year deal that extends and expands their advertising transactions partnership. Tegna uses FreeWheel’s Strata platform…

TYSONS, Va. & NEW YORK—Tegna and FreeWheel have signed a new multi-year partnership designed to enhance Tegna’s business operations, including automating the way Tegna’s buyers…

Comcast-owned FreeWheel and Tegna, a U.S. broadcast television station group, set a new multiyear deal to deepen their advertising partnership. Under the terms of the…

TEGNA and Comcast-owned FreeWheel have announced a new multi-year deal “to further transform and automate the way TEGNA’s buyers and sellers transact” — including through CTV/OTT advertising platform Premion.…

The partnership enables enhanced, automated access for media buyers to Premion’s CTV/OTT ad platform. Today, Tegna and FreeWheel, a Comcast company, unveiled a new multi-year…

Deal includes Tegna’s CTV/OTT Premion platform Tegna and Comcast’s FreeWheel said they extended their agreement under which Tegna takes advantage of FreeWheel’s automated systems, which…