Connected TV, OTT Ad Spend Surge Predictions Stand
While Wells Fargo Securities’ analyst Steven Cahall is warning of an “ad recession” due to inflationary trends and continued economic uncertainty and slashed his target prices for both iHeartMedia…
Survey: Over half of CTV/OTT advertisers to increase spend
More than half of advertisers using Connected TV/OTT will increase spending, with an average increase of 22 per cent, according to a 2022 CTV/OTT Advertiser Survey released…
CTV/OTT Advertisers Plan 22% Spending Increases in 2022
More than half of advertisers using CTV/OTT will increase spending, according to new survey from Advertising Perceptions and Premion NEW YORK—More than half of advertisers…
Rising CTV Budgets Coming Not Just From Linear TV, Survey Finds
Rising ad spending for TV and streaming is not just coming from linear TV, but also digital and social media, according to a new survey…
More than Half of Advertisers Using CTV/OTT Will Increase Spending, According to New 2022 CTV/OTT Advertiser Survey
Rising Investment in CTV Advertising Fueled by its Ability to Precision Target and Achieve Full-funnel Objectives More than half of advertisers using CTV/OTT will increase…
CTV-OTT Advertisers Plan To Increase Spending by 22% in 2022: Study
Funds are flowing from linear TV, Advertiser Perceptions and Premion find Most advertisers buying connected TV and over-the-top inventory plan to increase their spending on…
A new 2022 CTV/OTT Advertiser Survey found that more than half of advertisers will increase spending
The survey, released by Advertiser Perceptions and Premion, found that 66% of advertisers are shifting budgets from digital, social and linear TV to fund CTV/OTT…
More than Half of Advertisers Using CTV/OTT Will Increase Spending, According to New 2022 CTV/OTT Advertiser Survey
Rising Investment in CTV Advertising Fueled by its Ability to Precision Target and Achieve Full-funnel Objectives July 14, 2022 – NEW YORK – More than…
Capitalizing on the Power of Data-Driven CTV to Reach Banking Consumers
Author: Peter Jones, Head of Local Sales, Premion. Banking has become more digital than ever, as consumers have embraced going online to manage their finances.…
Advanced Advertising: Local OTT in Growth Mode
Our Dave Marquard spoke on the “Growing Local OTT” panel at LA TV Week’s Advanced Advertising Summit. Asked about the pitfalls of advertising via connected…