Why Travel Marketers are Prioritizing CTV for the Busy Season Ahead
Author: Peter Jones, Head of Local Sales, Premion. Despite rising fuel prices, the travel rebound is back in full force for U.S. leisure travelers. In…
An Audience First Approach: Putting the Personality Back into Marketing
Author: Annmarie Gatti, Head of Marketing, Premion. The end of cookie-based targeting is a transformative moment for advertisers. As digital marketers adjust to the concept…
Cynopsis Special Report: How Premion is Driving New Audience-First CTV Innovations for Marketers in A Cookieless World
Cathy Applefeld Olson With the disappearance of third-party cookies, marketers are reevaluating their media channels and becoming more intentional about the reallocation of their ad…
$1 Billion in Local Ad Spending Up for Grabs, Is CTV the Answer?
Rick Ducey, BIA Advisory Services BIA forecasts that marketers will spend $85.2 billion on digital ads targeting local consumers. Over half of this was forecast…
Premion Wins CYNOPSIS Best of the Best Award for Best Ad Tech Solution
We’re kicking off 2022 on a high note as we continue to win more accolades. We’re thrilled to share that Premion won the Cynopsis Best…
Why CTV Advertising is a Must-Buy for Automotive Dealers in 2022
Author: Peter Jones, Head of Local Sales, Premion. As vehicle demand continues to outpace inventory, car buying in 2022 will remain much the same as…
Why Home Improvement Marketers are Embracing CTV for the Enduring Spending Boom
Author: Peter Jones, Head of Local Sales, Premion. The shifting boundaries between home, work, and play have redefined the meaning of “home” during the past…
5 CTV ADVERTISING DEVELOPMENTS TO WATCH FOR IN 2022
Author: Tom Cox, President, Premion. Even as consumers have eagerly returned to socializing in live settings, the streaming habits of convenience, choice and control are…
The Effectiveness of Reaching Local Healthcare Consumers with Streaming TV
Author: Keith Norman, Head of Enterprise Sales, Premion. With the kick-off of open enrollment season, healthcare is top-of-mind for many consumers. The healthcare industry is…
How QSRs are Seizing CTV Opportunities to Drive Growth
Author: Keith Norman, Head of Enterprise Sales, Premion. With consumers embracing online and mobile ordering, drive-thru and curbside pick-up options, quick-serve restaurants (QSRs) have proven…