Premion CTV Inventory Study Finds Higher Co-Viewing, Attention
Advertisers get larger audiences
All connected TV ad inventory is not created equal.
According to a study conducted for Tegna’s Premion advanced advertising unit by TVision, commercials placed by Premion score higher in co-viewing and attention than norms for CTV.
Premion said the high scores were the result of Premion’s focus on serving directly sourced premium content and precisely targeted audiences.
“Proving the efficacy of CTV ad spending is a top advertiser priority and co-viewing is an added value that gives advertisers meaningful insights on audiences and outcomes,” said Dave Marquard, head of product at Premion. “The TVision study underscores that co-viewing is a valuable metric.”
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