Linear TV Loses To Connect TV. Says Who?
Consumers are watching more TV on ad-supported streaming platforms and they’re more likely to watch Connected TV content with friends and family than linear TV.…
Premion CTV Inventory Study Finds Higher Co-Viewing, Attention
Advertisers get larger audiences All connected TV ad inventory is not created equal. According to a study conducted for Tegna’s Premion advanced advertising unit by TVision, commercials…
Premion Achieves Co-Viewing Scores Above Industry Norms, Finds TVision Study
CTV Co-Viewing Study Reinforces the Value of Prioritizing Premium CTV Content for Advertisers April 6, 2023 – NEW YORK – Premion, an industry-leading premium Connected…
Why Travel Marketers are Flying High on CTV Advertising
Author: Peter Jones, Head of Local Sales, Premion. Despite rising prices, the travel resurgence shows no signs of abating as consumers prioritize spending on travel…
Why CTV is the Most Effective Buy for QSR Marketers
Author: Justin Gutschmidt, Head of National Sales, Premion. With return-to-office in full swing, the battle for reaching on-the-go breakfast and lunch customers is brewing for…
Why Linear TV Buyers Need CTV to Deliver a Powerful, Complete TV Strategy
Author: John Vilade, Head of Sales, Premion. TV is TV, no matter how you watch, and it’s still the dominant platform for adults when spending…
Connected-Stories Solves Video & CTV Creative Management with NEXT Platform
Latest version of the company’s CMP is made for the multimodal era The rise of CTV and video have forced major changes in how advertisers…
Premion Wins 2022 CYNOPSIS Model D Award for Outstanding Local Advertising Solution
We’re thrilled to share that Premion was awarded a 2022 CYNOPSIS Model D Awards winner for Outstanding Local Advertising Solution. With this new award, we’re…
4 CTV Advertising Sure Bets for 2023
Author: John Vilade, Head of Sales, Premion. Amidst signals of a recession and a general pullback of advertising spending, the state of Connected TV (CTV)…
Connected-Stories Empowers Agencies and Creatives with Launch of NEXT Creative Management Platform
The NEXT CMP democratizes access to AI-powered creative optimization Connected-Stories, a market leader in the application of AI and automation to video advertising creative, has…