65% Of CTV Advertisers Upping Spend In 2023, By Average 23%

June 30, 2023

A new survey of agency and brand marketers involved in decision-making for connected TV/OTT advertising finds 65% indicating that they’ll increase spending in those media this year, by an average 23%.

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Two thirds of CTV/OTT advertisers to increase spending

June 30, 2023 | By PREMION

As many as two in three advertisers using connected TV (CTV) and over-the-top (OTT) services will increase spending, with an average increase of 23%, according…