Advertisers Shifting Ad Dollars to CTV, Premion Survey Finds
62% are moving funds from digital, social and linear TV A new survey found that 62% of advertisers are shifting their ad budget from digital,…
Advertisers Shifting Ad Dollars to CTV, Premion Survey Finds
A new survey found that 62% of advertisers are shifting their ad budget from digital, social media and linear TV to increase their spending on…
Advertisers Shifting Ad Dollars to CTV, Premion Survey Finds
A new survey found that 62% of advertisers are shifting their ad budget from digital, social media and linear TV to increase their spending on…
2 in 3 Advertisers Using CTV/OTT Will Increase Spending, Finds New Advertiser Perceptions and Premion Survey
Premium Video Content, Brand Safety, and Ad Fraud Prevention Remain Top Priorities June 28, 2023 – NEW YORK – Two in three advertisers using CTV/OTT…
Premion Wins 2023 CYNOPSIS Measure Up! Awards for Outstanding Brand Safety Strategy
Author: Tom Cox, President, Premion. We’re thrilled to share that Premion was awarded a 2023 CYNOPSIS Measure Up! Awards winner for Outstanding Brand Safety Strategy.…
Revving Up Car Sales: How Auto Dealers are Shifting into High Gear with CTV
Author: Peter Jones, Head of Local Sales, Premion. With the pandemic supply chain constraints in the rear view, the tide has turned for auto dealerships…
Premion Wins 2023 ITVT Award for Achievement in Advanced Advertising
Author: Tom Cox, President, Premion. We’re thrilled to announce that Premion was just named the category winner for “Achievement in Advanced Advertising” for the 19th Annual ITVT Awards…
Co-Viewing — I Want it All!
Author: John Vilade, Head of Sales, Premion. Growing up I learned a valuable life lesson of exploring the full value of a purchase — through…
The State of Audience Measurement Depends on Who You Ask
There have been major moves lately to address the challenges of audience measurement, including the joint industry committee formed to establish a third-party measurement certification…
CTV/OTT advertising platform Premion shared insights from a co-viewing study
The co-viewing study from TVision showed Premion’s CTV inventory exceeds industry benchmarks for co-viewing and capturing viewer attention. Among the TVision CTV Co-Viewing study findings: * Premion…