Cynopsis Special Report: 2023 CTV/OTT Advertiser Survey: What’s Behind the Resilience and Spend Shift?
As we embark on the second half of the year, dollars working smarter for advertisers take center stage amidst a continued seismic shift in video…
Two in three CTV/OTT advertisers plan to increase spending: Premion
Three-quarters of CTV/OTT advertisers view CTV/OTT advertising as an extension of their linear TV strategy. Two in three advertisers using CTV/OTT will increase spending, with…
65% Of CTV Advertisers Upping Spend In 2023, By Average 23%
A new survey of agency and brand marketers involved in decision-making for connected TV/OTT advertising finds 65% indicating that they’ll increase spending in those media…
Two thirds of CTV/OTT advertisers to increase spending
As many as two in three advertisers using connected TV (CTV) and over-the-top (OTT) services will increase spending, with an average increase of 23%, according…
2 in 3 advertisers using CTV/OTT will increase spending, finds new advertiser perceptions and Premion survey
Two in three advertisers using CTV/OTT will increase spending, with an average increase of 23%, according to a new 2023 CTV/OTT Advertiser Survey released by Advertiser Perceptions…
65% Of CTV Advertisers Upping Spend In 2023, By Average 23%
A new survey of agency and brand marketers involved in decision-making for connected TV/OTT advertising finds 65% indicating that they’ll increase spending in those media…
Two in three advertisers using CTV/OTT will increase spending
According to a new 2023 CTV/OTT Advertiser Survey released by Advertiser Perceptions and Premion, increasing expenditure is being driven by the ability to capture declining…
Survey: 2 in 3 advertisers using CTV/OTT will increase spending
Two in three advertisers using CTV/OTT will increase spending, with an average increase of 23 per cent, according to the 2023 CTV/OTT Advertiser Survey from market intelligence…
Advertisers Shifting Ad Dollars To CTV: Premion Survey Finds
A new survey found that 62% of advertisers are shifting their ad budget from digital, social media and linear TV to increase their spending on…
Survey: Two in Three Advertisers Plan Increased CTV/OTT Spend
The average increase is 23% according to a new Premion survey NEW YORK—Despite wider worries about the economy, a new survey is forecasting relatively healthy…