Premion Welcomes Al Behmoiras as Head of Political Sales
Behmoiras Appointment Bolsters Premion’s Leadership in Convergent Marketplace, Addresses Growing CTV Demand for 2024 Election Cycle
September 14, 2023 – NEW YORK – Premion, an industry-leading premium CTV/OTT advertising platform for regional and local advertisers, today announced the appointment of Al Behmoiras as Head of Political Sales. With extensive experience in convergent linear and CTV sales, Al joins Premion from Freewheel, where he served as North American Head of Sales, Demand Ad Tech. Effective immediately, Al will lead Premion’s political sales efforts, drive new business development, and manage relationships with political agencies and consultants.
A seasoned senior sales leader with expertise in linear, digital, programmatic, and CTV/OTT, Al has a proven track record of success in team leadership, solution selling, and relationship building. He has fostered lasting agency and client relationships across the Northeast, Pacific regions, and nationwide within the political sector.
“As we gear up for a busy 2024 election season, we anticipate substantial growth in both total political ad spending and the share allocated to CTV,” said John Vilade, Head of Sales at Premion. “As we continue to compete and win in a convergent linear + CTV marketplace across direct and programmatic sales, Al is a valuable addition and will play a pivotal role as we set our Election 2024 strategy in motion.”
During his tenure at Freewheel, Al led the convergence of linear and CTV sales solutions, serving hundreds of accounts and sellers. He grew the linear political agency client list from a 4 percent market share to a commanding 95 percent market share. Additionally, he played a pivotal role in the development and sales of ad tech tools designed to unite linear TV and cable audiences.
Before this role, he dedicated over 11 years to Freewheel as Senior Manager of Political & Independent Agencies, working extensively with agencies and sellers and gaining industry recognition for his outstanding achievements. Al’s deep passion for political media is widely acknowledged, and he brings over 8 years of invaluable experience from his time at Strata, where he expanded its Ad Tech agency share by an impressive 400 percent. Prior to that, he spent nearly 3 years of experience at Reuters in sales roles. Al holds a Bachelor of Arts in Communications from Queens College.
Launched in 2016 by TEGNA Inc. (NYSE: TGNA), Premion is an industry-leading premium CTV/OTT advertising platform for regional and local advertisers. Gray Television, Inc. (NYSE: GTN) acquired a minority stake in Premion in 2020. With directly sourced inventory from 125+ premium publishers, Premion delivers transparency and brand safety, making it easy for advertisers to target and reach engaged audiences at scale. A 14-time CTV industry award-winner, Premion was recognized in 2023 with the Advanced Advertising Innovation Award for Best Use of Data, the ITVT Award for Achievement in Advanced Advertising and the Cynopsis Measure Up Award for Outstanding Brand Safety Strategy. In 2022, Premion won the Cynopsis Model D Awards for Outstanding Local Advertising Solution and the Best of the Best Award for Best Ad Tech Solution. The Company has earned the TAG Certified Against Fraud Seal and the TAG Brand Safety Certified Seal from the Trustworthy Accountability Group (TAG). For more information, visit www.premion.com.