Premion Adds Al Behmoiras As Head Of Political Sales
The sales veteran will oversee the Tegna unit’s political sales efforts, drive new business development and manage relationships with political agencies and consultants.
Premion, Tegna’s premium CTV/OTT advertising platform for regional and local advertisers, today named Al Behmoiras head of political sales. With extensive experience in convergent linear and CTV sales, he joins Premion from Freewheel, where he was North American head of sales, demand ad tech. Effective immediately, Behmoiras will lead Premion’s political sales efforts, drive new business development, and manage relationships with political agencies and consultants.
A seasoned senior sales leader with expertise in linear, digital, programmatic, and CTV/OTT, Behmoiras has a proven track record of success in team leadership, solution selling, and relationship building. He has fostered lasting agency and client relationships across the Northeast and Pacific regions, and nationwide within the political sector.
“As we gear up for a busy 2024 election season, we anticipate substantial growth in both total political ad spending and the share allocated to CTV,” said John Vilade, head of sales at Premion. “As we continue to compete and win in a convergent linear + CTV marketplace across direct and programmatic sales, Al is a valuable addition and will play a pivotal role as we set our Election 2024 strategy in motion.”
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