61% of CTV Advertisers Plan To Increase Spending: Survey
Study from Premion, Advertiser Perceptions finds average increase of 21% Another reminder of the popularity of ad-supported connected TV comes in a survey by Premion and Advertiser…
60% Of Ad Execs Plan Big Hikes In CTV Ad Spend, Survey Finds
Although some softness might exist in the TV-video marketplace overall, connected TV-streaming remains solid, with 60% of advertisers planning to increase spending this year by…
Three Out of Five CTV/OTT Advertisers Will Increase Spending by 21% on Average, Finds Advertiser Perceptions and Premion Survey
A Shift Towards a Complete TV Model Prioritizing CTV for Driving Full-Funnel Goals July 25, 2024 – NEW YORK – Three out of five advertisers…
Survey Finds CTV in the Limelight as Political Ads Surge Ahead of 2024 Election
Author: Al Behmoiras, Head of Political Sales, Premion. The 2024 political season is heating up, and with just a few months until the elections, national,…
Don’t Get Left Behind: CTV Strategies Every Local Advertiser Needs
Author: Ed Ziskind, Head of National Sales, Premion. At the Upfronts, the power of streaming was on full display as major media companies showcased their…
Premion Wins 2024 Digiday Media Award for Best Use of Audience Insights
We’re thrilled to share that Premion is a winner for the 2024 Digiday Media Awards — we won for Best Use of Audience Insights and was also named a…
Why CTV is Vital for Reaching and Persuading Voters for the 2024 Elections
Author: Al Behmoiras, Head of Political Sales, Premion. The shift away from linear to streaming has reached a tipping point, and Connected TV (CTV) has…
How CTV Advertisers are Unlocking Audience Insights for Measurable Impact
Author: Heather Tatarsky, Director of Product Marketing, Premion. With the end of third-party cookies nearing this year, digital advertisers are increasingly turning to CTV advertising…
Cynopsis Executive News
Tom Cox has been promoted to the newly created position of Chief Growth Officer at Tegna, reporting to president and CEO Dave Lougee. Previously, Cox was…
AdExchanger News: You’re Hired!
TEGNA promotes Tom Cox to chief growth officer and Daniel Spinosa to president of Premion. Read more on AdExchanger here.