New Survey: Uncovering the Intrinsic Value of Premium Content for CTV Advertisers
Author: John Vilade, Head of Sales, Premion. Not all content is created equal, especially when it comes to navigating the fragmented streaming TV landscape. The…
How Brands and Retailers are Supercharging Sales Conversion with CTV Advertising
Author: Dave Marquard, Head of Product, Premion. Analysts are optimistic about improving advertising growth for the second half of the year, with data showing that…
CTV/OTT Advertiser Study: Why More Ad Dollars are Flowing to CTV
Author: Annmarie Gatti, Head of Marketing, Premion. As we enter the second half of the year, revised industry forecasts have come out on advertising spending…
Cynopsis Special Report: 2023 CTV/OTT Advertiser Survey: What’s Behind the Resilience and Spend Shift?
As we embark on the second half of the year, dollars working smarter for advertisers take center stage amidst a continued seismic shift in video…
Two in three CTV/OTT advertisers plan to increase spending: Premion
Three-quarters of CTV/OTT advertisers view CTV/OTT advertising as an extension of their linear TV strategy. Two in three advertisers using CTV/OTT will increase spending, with…
65% Of CTV Advertisers Upping Spend In 2023, By Average 23%
A new survey of agency and brand marketers involved in decision-making for connected TV/OTT advertising finds 65% indicating that they’ll increase spending in those media…
Two thirds of CTV/OTT advertisers to increase spending
As many as two in three advertisers using connected TV (CTV) and over-the-top (OTT) services will increase spending, with an average increase of 23%, according…
2 in 3 advertisers using CTV/OTT will increase spending, finds new advertiser perceptions and Premion survey
Two in three advertisers using CTV/OTT will increase spending, with an average increase of 23%, according to a new 2023 CTV/OTT Advertiser Survey released by Advertiser Perceptions…
65% Of CTV Advertisers Upping Spend In 2023, By Average 23%
A new survey of agency and brand marketers involved in decision-making for connected TV/OTT advertising finds 65% indicating that they’ll increase spending in those media…
Two in three advertisers using CTV/OTT will increase spending
According to a new 2023 CTV/OTT Advertiser Survey released by Advertiser Perceptions and Premion, increasing expenditure is being driven by the ability to capture declining…