From FAST Channels to Co-Viewing, CTV Advertising Will Look Different in 2024
Author: John Vilade, Head of Sales, Premion. In a year marked by diverging and evolving economic signals, the streaming industry has shown remarkable resilience and…
Election 2024: The Winning CTV Playbook Every Campaign Needs
Author: Al Behmoiras, Head of Political, Premion. The 2024 election campaigns are already heating up and poised to set new records in political ad spending…
Cynopsis Special Report: Premion Q&A: Charting 2024’s Path for CTV Advertisers
As we head into the final stretch of 2023, the advertising outlook is looking up as brands seize opportunities with increased consumer spending during the…
Beyond Impressions: Uncovering the Power of Brand Lift Studies for CTV Advertisers
Author: Heather Tatarsky, Director of Product Marketing, Premion. CTV has become a powerful full-funnel advertising medium — with brands and marketers across categories fully embracing and…
Premion’s Tom Cox On How Local Broadcasters Are Embracing the Shift To Streaming
“In the US, adults are spending nearly five hours a day watching TV and almost 40% of that is through streaming nowadays*. So, broadcasters have…
AdExchanger News: You’re Hired!
Premion hires Al Behmoiras as head of political sales. Read more on AdExchanger here.
Premion Welcomes A Political Sales Head
NEW YORK — Premion, TEGNA’s Connected TV and OTT advertising platform for regional and local advertisers, is welcoming a Head of Political Sales. With extensive experience…
PREMION Featured in TVREV’s Special Report, “Local TV: Perils & Promise in the Age of Streaming”
Premion is featured in TVREV‘s latest Special Report, titled “Local TV: Perils & Promise In The Age Of Streaming.” The report delves into the transformative impact…
Premion has named Al Behmoiras as Head of Political Sales
Behmoiras joins from Freewheel, where he served as North American Head of Sales, Demand Ad Tech. Read more on Cynopsis here.
Premion Adds Al Behmoiras As Head Of Political Sales
The sales veteran will oversee the Tegna unit’s political sales efforts, drive new business development and manage relationships with political agencies and consultants. Premion, Tegna’s…