Cynopsis Special Report: 2024 Priorities for CTV/OTT Advertising
2024 has been a standout year for advertising, with the Olympics and the elections driving major ad spending spikes. As we head into fall, Connected…
The Connected TV/OTT Ad Growth Story Grows
Some 61% of advertisers using Connected TV or OTT will increase their spending, with an average increase of 21% — sending a message to broadcast…
Three of Five CTV/OTT Advertisers Plan Ad Spending Increases
The average increases will be by 21% according to a survey from Advertiser Perceptions and Premion NEW YORK—While YouTube recently reported slower than expected growth…
Three out of five advertisers (61%) using CTV/OTT will increase spending, with an average increase of 21%
According to the new “2024 CTV/OTT Advertiser Survey” released by Advertiser Perceptions and Premion, spending increases are being driven by the ability to achieve full-funnel objectives…
61% of CTV Advertisers Plan To Increase Spending: Survey
Another reminder of the popularity of ad-supported connected TV comes in a survey by Premion and Advertiser Perceptions which found that 61% of the marketers that advertise…
61% Of CTV Advertisers Plan To Increase Spending
Another reminder of the popularity of ad-supported connected TV comes in a survey by Premion and Advertiser Perceptions which found that 61% of the marketers that…
61% of CTV Advertisers Plan To Increase Spending: Survey
Study from Premion, Advertiser Perceptions finds average increase of 21% Another reminder of the popularity of ad-supported connected TV comes in a survey by Premion and Advertiser…
60% Of Ad Execs Plan Big Hikes In CTV Ad Spend, Survey Finds
Although some softness might exist in the TV-video marketplace overall, connected TV-streaming remains solid, with 60% of advertisers planning to increase spending this year by…
Three Out of Five CTV/OTT Advertisers Will Increase Spending by 21% on Average, Finds Advertiser Perceptions and Premion Survey
A Shift Towards a Complete TV Model Prioritizing CTV for Driving Full-Funnel Goals July 25, 2024 – NEW YORK – Three out of five advertisers…
Survey Finds CTV in the Limelight as Political Ads Surge Ahead of 2024 Election
Author: Al Behmoiras, Head of Political Sales, Premion. The 2024 political season is heating up, and with just a few months until the elections, national,…