Premion And GDB Brazil Announce Partnership To Launch Octillion In Brazil
Premion, a CTV/OTT advertising solution for regional and local advertisers, today announced a partnership with GDB Brazil, a global AdTech leader offering secure, transparent digital…
TEGNA’s Premion Enters Growing Brazilian TV Market
Premion, the TEGNA-owned Connected TV/OTT advertising platform designed for regional and local advertisers, is partnering with GDB Brazil to bring its Octillion Demand Side Platform to the largest…
Premion and GDB Brazil Announce Partnership to Launch Octillion in Brazil
Marks First Global Expansion for Premion and Octillion to Launch Industry-Leading CTV and Digital Advertising Solutions in Brazil January 29, 2025 – SÃO PAULO, BRAZIL…
$2.8 Billion OTT Market Opens New Doors for Radio Ad Sellers
One of BIA Advisory Services’ top revenue opportunities for radio sellers is looking even more promising one month into 2025. According to new analysis from the group,…
How CTV Campaigns Are Accelerating Car Sales in a Shifting Auto Market
Author: Jason Jones, Director, Local Sales, Premion. The auto industry is undergoing a transformation fueled by improving interest rates, stabilized supply chains, and increased vehicle…
BIA Industry Digest: CTV/OTT Landscape
BIA forecasts CTV/OTT local ad spending to exceed $2.8 billion this year as this platform continues its fast growth. Given dynamics and high interest in local CTV,…
The Streaming TV Playbook for Marketers in a Shifting Advertising Marketplace
Author: Peter Jones, Head of Sales, Premion. Consumers have fully embraced streaming for its convenience, choice, and control, making Connected TV (CTV) the fastest-growing advertising…
Winning CTV Strategies in a Shifting Advertising Marketplace
2024 has emerged as a standout year for advertising, driven by tentpole sporting events and the elections, with CTV attracting more ad dollars than ever…
How to Maximize CTV Effectiveness Amid Growing Viewer Fragmentation
Author: Daniel Spinosa, President, Premion. As media consumption continues to fragment across platforms, one thing is clear: The power now rests firmly with the consumer.…
6 Actionable Takeaways for Marketers to Maximize Their CTV Investment
Author: Annmarie Gatti, Head of Marketing, Premion. 2024 has been another banner year for CTV advertising, marked by rising ad spend and growing optimism. In…