Cynopsis Tech Report 04/15/25

Premion announced the launch of its expanded capabilities and new tools for advertisers to execute and optimize campaigns across channels. With the integration of Octillion, Premion has strengthened its local CTV platform and demand side platform to drive full-funnel outcomes. “Consumers have embraced streaming for its convenience, choice and control, making CTV the fastest-growing ad channel. Advertisers want that same flexibility in buying CTV while optimizing spend and performance across channels, whether through managed services and programmatic buying,” said Daniel Spinosa, President at Premion.

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