Cynopsis Special Report: Closed-Loop Attribution with Premion
How Premion is optimizing streaming TV advertising performance with closed-loop attribution Cathy Applefeld Olson Understanding where your customers are coming from, how they heard about…
As All Eyes Turn To Local, Television Steps Up
TV[R]EV analyst Alan Wolk: Reaching local television audiences was sort of a ‘nice to have’ piece of most national advertisers’ marketing plans. That all changed…
TV[R]EV Eyes on Local TV Report featuring Premion
Premion is featured in TV[R]EV’s latest report, “Eyes On Local” that examines the state of local TV advertising. The report highlights that for buyers looking…
Why the Advertising Comeback is Anchored in Local OTT
Author: John Vilade, Head of Sales, Premion. Addressability and Attribution are priorities “In recent weeks, consumers have accelerated a change that was underway in the…
Cynopsis Special Report: The Power of Premion – Q&A with Premion President Tom Cox
Looks like linear, acts like digital. With its assertion of premium content and ability to segment audiences, addressable OTT today empowers national brands to target…
Advanced Advertising: Experts See Opportunity for Targeting, AVOD Buys
When TV advertising finds a new normal after the pandemic, targeted ads are more likely to be a bigger part of the ad mix, experts…
Redefining What Matters In Streaming TV Advertising
Author: Tom Cox, President, Premion. As we adapt to new ways of working and living, brands can redefine their relationships with their customers by showing…
State of Ad Tech Study: 92% See Need for Industry-Wide Standardization
Perhaps it’s no surprise that ad tech professionals are calling for standardization given the state of digital advertising in recent years. Still, it’s jarring to…
OTT Ad Platform Premion Cuts Equity Deal With Gray Television
Tegna’s Premion — its OTT/CTV advertising selling business — has struck a deal with Gray Television, giving that TV station group a minority stake in…
TEGNA and Gray Television struck a strategic partnership which has Gray acquiring a minority ownership interest in Premion
TEGNA and Gray Television struck a strategic partnership which has Gray acquiring a minority ownership interest in Premion, TEGNA’s CTV/OTT advertising business. Gray will serve…