
Treating CTV Ad Fraud Protection as a Strategic Imperative
Author: John Vilade, Head of Sales, Premion. As we kick-off the New Year, brand safety and ad fraud protection remain top advertiser priorities. With more…

FreeWheel, Tegna Extend Automated Transactions Partnership
Comcast’s FreeWheel and TV station group Tegna have signed a multi-year deal that extends and expands their advertising transactions partnership. Tegna uses FreeWheel’s Strata platform…

Tegna, FreeWheel Extend Partnership
TYSONS, Va. & NEW YORK—Tegna and FreeWheel have signed a new multi-year partnership designed to enhance Tegna’s business operations, including automating the way Tegna’s buyers…

Comcast’s FreeWheel and Tegna deepen ad sales relationship
Comcast-owned FreeWheel and Tegna, a U.S. broadcast television station group, set a new multiyear deal to deepen their advertising partnership. Under the terms of the…

TEGNA Extends A ‘Multi-Faceted Partnership’ with FreeWheel
TEGNA and Comcast-owned FreeWheel have announced a new multi-year deal “to further transform and automate the way TEGNA’s buyers and sellers transact” — including through CTV/OTT advertising platform Premion.…

Tegna Extends Partnership With FreeWheel
The partnership enables enhanced, automated access for media buyers to Premion’s CTV/OTT ad platform. Today, Tegna and FreeWheel, a Comcast company, unveiled a new multi-year…

Tegna, FreeWheel Extend Ad Automation Agreement
Deal includes Tegna’s CTV/OTT Premion platform Tegna and Comcast’s FreeWheel said they extended their agreement under which Tegna takes advantage of FreeWheel’s automated systems, which…

The Pot of Gold at the End of the Pandemic
Our Tom Cox shared his end–of-year perspective on how changes that occurred during the pandemic could change the industry for the better ““The rise in…

Premion Expands Regional Sales Leadership Team
Premion, a premium CTV/OTT advertising platform for regional and local advertisers, today announced the addition of two new regional sales leaders to address the accelerating…

Premion Adds Two Regional Sales Heads
Amanda Dunlap, Tracy Kalfas join Tegna OTT ad platform Premion, Tegna’s over-the-top advertising company, hired Amanda Dunlap as southwest regional sales director and Tracy Kalfas as…