Deep Dive into Local OTT Ad Trends
BIA Advisory Services teamed with SalesFuel in our regular digital event series for a webinar analyzing where the OTT local ad market is trending in…
Cynopsis Special Report: 5 Marketer Rules for Capitalizing on the Streaming TV Opportunities Ahead
Outcomes-based performance. Brand safety. Ad fraud protection. These are the pillars that guide business at leading CTV/OTT advertising platform Premion, which achieved over 40 percent…
3 Marketer Imperatives for Seizing Post-Pandemic CTV Opportunities
Author: Keith Norman, Head of Political Sales, Premion. With renewed optimism around economic recovery, marketers are resetting priorities to capitalize on an impending wave of…
As OTT/CTV Lures Ad Dollars, Challenges Loom for Political Media Buyers
As OTT/ CTV lures more ad dollars, it’s more important than ever for political buyers to do their homework and vet their providers to achieve…
Premion Wins 2021 Tech Leadership Awards for Best OTT and Streaming Technology
2021 is shaping up to be another momentous year. Premion was awarded the 2021 Tech Leadership Awards in the Best OTT and Streaming Technology product…
Serving Up the Growing CTV Opportunity for Quick Serve Restaurants
Author: Peter Jones, Head of Local Sales, Premion. The pandemic has forced quick serve restaurants (QSRs) to adapt quickly and make the best of disruptive…
Why Streaming TV Advertising is Essential for Reaching Local Healthcare Consumers
Author: Peter Jones, Head of Local Sales, Premion. Healthcare has become a fundamental consideration in every aspect of life. Businesses and consumers alike are keenly…
Why Auto Dealers are Turning to Streaming TV Advertising for Measurable Impact
Author: Peter Jones, Head of Local Sales, Premion. The pandemic has transformed the car buying experience as auto brands and dealers have accelerated their investment…
Cadent Expands TV Identity Graph Partnership With Premion
Advanced TV platform provider Cadent today introduced an expansion of its long-standing agreement with Premion, a premium CTV/OTT advertising platform for regional and local advertisers.…
TV Identity Graph Partnership Widens For Cadent, Premion
Advanced TV platform company Cadent has expanded its current agreement with the TEGNA-owned premium CTV/OTT advertising platform for regional and local advertisers. Under the terms of the new agreement, Cadent…