I’m thrilled to share that Premion won the 2021 Cynopsis Model D Awards in 3 categories: Best Audience-based Buying Platform, Outstanding Brand Safety Strategy and…
Ad-insertable OTT streaming video could be the “it” channel for political marketers in 2020 — or at least that’s what some vendors are pitching campaigns and…
December 13, 2019- BROADCASTING & CABLE- As we close out the decade and reflect upon 2019, the transition to Connected TV (CTV) and over-the-top (OTT)…
Peter Jones, Sr. Director, Strategic Partners at Premion, TEGNA Last month, I spoke at the 2019 Digital Dealer Conference to share insights on the burgeoning…
The proliferation of content options across platforms, screens, and devices, and the continued splintering of audiences brings increasing fragmentation woes for marketers. If you’re a…
For this upfront season, over-the-top (OTT) advertising is at the top of the “transformation” agenda for the TV industry. In fact, connected TV (CTV) and…
We’re thrilled to kick off our Beet TV video series titled – The Next Big Thing for Advertisers: The Growth of Direct-to-Consumer Streaming. Over the…
“For advertisers, ad-supported Connected TV (CTV) offers a highly valuable proposition: a brand-safe and fraud-free environment to reach desired audiences across a broad or niche…
The last year has seen connected TV proving its long-term value. Skyrocketing growth of streaming audiences has spurred an insatiable desire for advertising on these platforms.…
This month, I spoke at Parks Associates’ inaugural Future of Video Conference on the ‘Distribution Opportunities and Challenges for Content Producers’ panel. We had a…
US connected TV users reached 182.6 million in 2018, comprising 55% of the US population*. This area will continue to grow as we work to…