We’re thrilled to share that Premion is a winner for the 2024 Digiday Media Awards — we won for Best Use of Audience Insights and was also named a…
Author: Dave Marquard, Head of Product, Premion. With an evolving economic environment, marketers are more focused than ever on measuring the efficacy and ROI of…
Author: Dave Marquard, Head of Product, Premion. 85% of U.S. households in 2022 are projected to be CTV households* and more than half (55%) of…
With an economy in flux, viewer consumption is increasingly favoring ad-supported streaming options — and more than half (55%) of consumers use at least one…
Author: Bradley Buss, Regional Sales Manager, Premion. For higher education marketers, the name of the game is driving student enrollment — and with evolving consumer…
Author: John Vilade, Head of Sales, Premion. The 2022 holiday shopping season is upon us! This year, U.S. holiday retail sales are expected to reach…
Author: Dave Marquard, Head of Product, Premion. The rapid shift in dollars flowing to ad-supported streaming TV has spurred new innovations — and it’s enabling…
Author: John Vilade, Head of Sales, Premion. While our macro-environment is in a state of constant change, we’ve uncovered the one constant — advertisers are…
Author: Peter Jones, Head of Local Sales, Premion. Banking has become more digital than ever, as consumers have embraced going online to manage their finances.…
Consumers have embraced the streaming habits of convenience, choice and control and they are favoring ad-supported CTV (Connected TV) services. These consumer trends, combined with…
Author: Justin Gutschmidt, Head of National Sales, Premion. In an era of fast-changing market dynamics and uncertainty, the ability for marketers to apply data-driven targeting…