I’m thrilled to share that Premion won the 2021 Cynopsis Model D Awards in 2 categories: Best Audience-based Buying Platform & Outstanding Brand Safety Strategy.…
Author: Dave Marquard, Head of Product, PREMION Marketers are demanding data-driven advertising now more than ever. The ability to understand how your customers heard about…
Author: John Vilade, Head of Sales, PREMION As we kick-off the New Year, brand safety and ad fraud protection remain top advertiser priorities. With more…
Premion’s Tom Cox talks ad-supported OTT, national and local advertising, and being TAG certified against fraud. When Tom Cox looks back on the unprecedented events…
We’re thrilled to share that Premion was awarded the Cynopsis Adtech Award in the Outstanding Local Advertising Solution category. This recognition from Cynopsis speaks to…
The CTV/OTT Advertising Imperative for Reaching Local Healthcare Consumers With open enrollment upon us, healthcare is top-of-mind for many. This is an opportune time for…
The Convergence of Connected TV/OTT and Digital Banking Audiences Touchless, contactless, remote and digital. These behaviors are becoming ingrained in almost all consumer daily activities…
How Premion is optimizing streaming TV advertising performance with closed-loop attribution Cathy Applefeld Olson Understanding where your customers are coming from, how they heard about…
OTT viewing is transforming the TV industry faster than ever and the explosion of direct-to-consumer streaming options is further propelling this shift. With surging OTT…
Premion President Tom Cox shares his thoughts on why local TV advertising is evolving and why it continues to remain so important. Click here to…
Premion President Tom Cox discusses what the future of OTT attribution looks like with Alan Wolk for TVREV’s “Eyes on Local” video series. You can…