We’re thrilled to share that Premion is a winner for the 2024 Digiday Media Awards — we won for Best Use of Audience Insights and was also named a…
Author: Ryan Seickel, Director of Sales Engineering, Premion. Streaming TV has become an essential channel for achieving full-funnel brand goals — and marketers are allocating…
Author: Dave Marquard, Head of Product, Premion. Streaming TV advertising has emerged as a powerful full-funnel advertising medium, with BIA forecasting that CTV/OTT will be…
Author: Tom Cox, President, Premion. Amid a dynamic economic backdrop, connected TV (CTV) advertising has emerged at the forefront of advertising growth this year. Consumers…
Author: Heather Tatarsky, Director of Product Marketing, Premion. While big-budget national advertisers led the charge in embracing Connected TV (CTV) advertising, the landscape has evolved…
Author: John Vilade, Head of Sales, Premion. In a year marked by diverging and evolving economic signals, the streaming industry has shown remarkable resilience and…
Author: Al Behmoiras, Head of Political, Premion. The 2024 election campaigns are already heating up and poised to set new records in political ad spending…
As we head into the final stretch of 2023, the advertising outlook is looking up as brands seize opportunities with increased consumer spending during the…
Author: Heather Tatarsky, Director of Product Marketing, Premion. CTV has become a powerful full-funnel advertising medium — with brands and marketers across categories fully embracing and…
Author: John Vilade, Head of Sales, Premion. Not all content is created equal, especially when it comes to navigating the fragmented streaming TV landscape. The…
Author: Dave Marquard, Head of Product, Premion. Analysts are optimistic about improving advertising growth for the second half of the year, with data showing that…