We’re thrilled to share that Premion was awarded the ABBI (Audience Based Buying Innovation) Platform of the Year with MadHive at Gabbcon’s annual TV and Innovation Week…
“For advertisers, ad-supported Connected TV (CTV) offers a highly valuable proposition: a brand-safe and fraud-free environment to reach desired audiences across a broad or niche…
The last year has seen connected TV proving its long-term value. Skyrocketing growth of streaming audiences has spurred an insatiable desire for advertising on these platforms.…
This month, I spoke at Parks Associates’ inaugural Future of Video Conference on the ‘Distribution Opportunities and Challenges for Content Producers’ panel. We had a…
US connected TV users reached 182.6 million in 2018, comprising 55% of the US population*. This area will continue to grow as we work to…
Last month, our Joel Fineman joined industry peers from Fox, NBCu and RPA in a lively “TV is Changing, TV’s Importance is Not” panel at…
Last month, I spoke at NAB’s Small Market Television Exchange (SMTE) Conference on the Demystifying OTT panel to share insights on the challenges and growth…
Best practices for OTT success By every measure, OTT (aka Connected TV or CTV) viewing is the new normal. With three in four U.S. households…
by Dennis Williams, Director of Sales at TEGNA Last month, I spoke at the American Association of Political Consultants (AAPC) Sacramento Regional Conference on The…
The midterm elections are heating up. With the 2018 congressional elections generating more attention than past midterms, the stakes are high for advertisers. 2018 is…
2017 saw tremendous consumer growth in streaming TV services and 2018 is set to be even bigger. This year, eMarketer estimates that 181.5 million U.S. consumers will…