Frequently Asked Questions

 

OTT BASICS

 

What is OTT Video?

Over-the-Top, commonly known as “OTT”, is a term used to refer to video transmitted via the Internet and bypassing traditional cable or linear distribution. Services that come over the top are generally lower in cost for the consumer than the traditional method of delivery. OTT video can be subscription supported or advertising supported.

Where can viewers stream OTT video?

Viewers can stream OTT video through a variety of devices such as connected TVs (CTVs), desktops, tablets and phones, both at home and “on-the-go.”

How many streaming services are available?

The online video ecosystem is highly fragmented. There are many options for the viewer and the advertiser, making it more difficult for advertisers to find their consumer easily.

 

PREMION

What is Premion?

Premion is a one-stop-shop OTT advertising solution for advertisers to access advertising inventory across premium long-form branded OTT sources. Through direct partnerships with 125+ top-tier OTT providers and networks, Premion places advertisers in premium long-form and live streaming content.

Who are our content partners?

Premion has direct partnerships with top tier networks and OTT service providers who provide access to over 125 well-known branded networks. For more information about how Premion can place your ads in premium well-known branded content, click here.

In what kind of content will Premion ads run?

The type of content varies by provider. Premion only places ads in premium long-form and live streaming content. This includes prime-time live, live sports and news, network programming, and premium VOD content including movies.

On which platforms/devices can Premion ads be seen?

Premion ads can be seen across any OTT platforms/devices in which our partner networks and partner providers are supported. The viewer is in control as to where they consume the content (TV, desktop, tablet, mobile).

Are ads non-skippable/non-fast-forward?

All ads placed by Premion are 100% non-skippable and fast-forward disabled.

How does Premion source inventory?

Through direct partnerships with our partner networks and providers, we have secured direct inventory. We do not source inventory from open exchanges. Our focus is on brand safety and transparency of content, and our content is branded long-form, network quality content.

Where is Premion available?

Premion is available in any U.S. DMA.

How can I find out more about Premion?

For more information about how Premion can place your ads in premium well-known branded content, click here.