Broadcasters Mull OTT Possibilities, Payouts
October 18, 2017- TV NEWS CHECK- NEW YORK — While revenues from over-the-top (OTT) video services may still be nonexistent for most broadcasters, stations need…
Creating Local TV Strategies To Monetize OTT
October 3, 2017- TV NEWS CHECK- OTT monetization strategies, specialized for local TV broadcasters, will be the focus of a panel session to be presented…
Is OTT A Broadcast Or Digital Buy?
September 27, 2017- MEDIAPOST- The transformation of TV is happening faster than many anticipated. OTT (over-the-top) viewing is growing exponentially. It’s now the dominant platform…
Thrusting Broadcasters into the Digital Future
September 13, 2017- FIERCE BROADCASTING EBOOK- Broadcasters are clearly pushing toward the digital horizon. Amid aging, analog systems, broadcasters and their vendor partners see this…
The Path Forward For Our Advertising Transparency Agenda
August 4, 2018- FORBES TECHNOLOGY COUNCIL- By any measure, media transparency remains the hot-button issue for advertisers today. Beyond voicing their concerns, we’ve seen two…
Impact Radius & LiveRamp Partner; Outbrain Expands Mobile App Offering
July 7, 2019- EXCHANGE WIRE- ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: Impact Radius…
Online Advertising Puts Another Link In The Blockchain
June 26, 2017- ADEXCHANGER- The drumbeat of blockchain industry news continues this week with the launch of AdLedger Consortium, a blockchain-enabled online advertising group backed…
OTT Ads Pay Off for Tegna Unit
June 26, 2017- BROADCASTING + CABLE- Looking to fill a gap in the over-the-top ad market, broadcaster and digital media firm Tegna last year launched…
AdLedger, The First Blockchain Consortium Focused on Ad Tech Launches in NYC
June 26, 2017- PR WEB- The AdLedger Consortium will hold its inaugural meeting on June 26th, 2017 in New York City. The consortium will be comprised of…
Premion Partners with MadHive to Advance OTT Services and Solutions
June 16, 2017- PR WEB- Premion, a division of TEGNA (NYSE: TGNA), announced today a partnership with MadHive, a blockchain-based ad tech solutions provider. The partnership is in…