Thrusting Broadcasters into the Digital Future
September 13, 2017- FIERCE BROADCASTING EBOOK- Broadcasters are clearly pushing toward the digital horizon. Amid aging, analog systems, broadcasters and their vendor partners see this…
The Path Forward For Our Advertising Transparency Agenda
August 4, 2018- FORBES TECHNOLOGY COUNCIL- By any measure, media transparency remains the hot-button issue for advertisers today. Beyond voicing their concerns, we’ve seen two…
Impact Radius & LiveRamp Partner; Outbrain Expands Mobile App Offering
July 7, 2019- EXCHANGE WIRE- ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: Impact Radius…
Online Advertising Puts Another Link In The Blockchain
June 26, 2017- ADEXCHANGER- The drumbeat of blockchain industry news continues this week with the launch of AdLedger Consortium, a blockchain-enabled online advertising group backed…
OTT Ads Pay Off for Tegna Unit
June 26, 2017- BROADCASTING + CABLE- Looking to fill a gap in the over-the-top ad market, broadcaster and digital media firm Tegna last year launched…
AdLedger, The First Blockchain Consortium Focused on Ad Tech Launches in NYC
June 26, 2017- PR WEB- The AdLedger Consortium will hold its inaugural meeting on June 26th, 2017 in New York City. The consortium will be comprised of…
Premion Partners with MadHive to Advance OTT Services and Solutions
June 16, 2017- PR WEB- Premion, a division of TEGNA (NYSE: TGNA), announced today a partnership with MadHive, a blockchain-based ad tech solutions provider. The partnership is in…
Strata Partners With Premion To Reach New Generation Of TV Watchers
May 31, 2017- PR NEWSWIRE- CHICAGO– Strata, the leader in media buying and selling software, announced today its partnership with Premion. The partnership provides agencies utilizing…
Tegna’s Jim Wilson talks OTT monetization for broadcasters: video
May 5, 2017- FIERCE BROADCASTING- Jim Wilson, president of Tegna OTT division Premion, met with FierceBroadcasting during the NAB Show in Las Vegas to discuss…
After The Gannett Spinoff, Tegna Builds Up Its OTT Ads Business
January 30, 2017- AD EXCHANGER- After Tegna spun off its broadcast and digital media business from Gannett in 2015, it built a managed services unit called Premion,…