Why An Appointment Advertising Mindset Is Needed For Connected TV
October 24, 2019- FORBES-
Consumers have embraced streaming video platforms, and advertisers are catching up to find their audiences there, which has triggered the accelerated growth in OTT/connected TV (CTV) advertising spending. OTT ad spending will leap 40% to $2 billion in 2018, according to Magna’s latest U.S. ad forecast.
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