Why An Appointment Advertising Mindset Is Needed For Connected TV

October 24, 2018

October 24, 2019- FORBES-

Consumers have embraced streaming video platforms, and advertisers are catching up to find their audiences there, which has triggered the accelerated growth in OTT/connected TV (CTV) advertising spending. OTT ad spending will leap 40% to $2 billion in 2018, according to Magna’s latest U.S. ad forecast.

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Understanding The Value Of Premium Video Inventory

October 4, 2018 | By PREMION

October 4, 2018- MEDIAPOST- On the heels of Advertising Week, the state of video advertising is among the hottest topics for brand marketers and agencies.…