Tegna’s Premion launches new OTT audience measurement platform
April 10, 2018- FIERCE VIDEO-
Tegna’s OTT ad solution Premion has launched a new data management platform called Premion Audience Selects which it says includes 2,000 first-party OTT audience segments.
Premion partnered with MadHive and 4INFO to launch Premion Audience Selects. The platform is built to help target OTT ads toward defined audience demographics including age, gender and geography, as well as household details and buyer interest and intent in a variety of categories like home, auto and travel.