How Smart Curation Helps SMBs Win In A Fragmented CTV Landscape
Author: Blake Hebert, Senior Director of Publisher Operations, Premion. CTV has become a powerful full-funnel channel, attracting advertisers of all sizes – and the momentum isn’t…
How Smart Curation Helps SMBs Win In A Fragmented CTV Landscape
Author: Blake Hebert, Senior Director of Publisher Operations, Premion. CTV has become a powerful full-funnel channel, attracting advertisers of all sizes – and the momentum isn’t…
Why CTV is Becoming the Auto Dealer’s Most Accountable Ad Channel
The auto market is shifting fast. Dealers are facing consumer hesitation tied to tariffs, pricing, and inventory concerns — all while navigating new digital behaviors.…
Hot Takes: The Biggest Change This Fall
Summer is over, the conference circuit is staring up again, and you can’t wear shorts to walk the dog at 6 a.m. You know what…
New Survey: Why Omnichannel Strategies Are Unlocking More Value from CTV
Author: Maggie Drake, Head of National Sales, Premion. Advertisers are moving toward holistic strategies that connect with audiences across touchpoints—with Connected TV (CTV) at the…
Why Education Marketers Are Betting Big on CTV to Drive Enrollment
Author: Bradley Buss, Regional Sales Manager, Premion. In today’s competitive higher education landscape, standing out to prospective students is harder than ever. Colleges, universities, online…
Creativity Isn’t Just For Creatives, Part 1
Local advertisers have long been shut out of live sports on CTV—until now. PREMION President Daniel Spinosa shares how his team solved one of streaming TV’s toughest…
Leveling the CTV Playing Field for Local and SMB Advertisers
Author: Maggie Drake, Head of National Sales, Premion. Connected TV (CTV) was once the domain of national advertisers with big budgets. But that’s changing—fast. Today,…
“Meet Them Where They Are”: Premion’s Daniel Spinosa On Making CTV Simpler for Local Buyers
“CTV was built for national advertisers, but that’s changing fast,” says Daniel Spinosa, President of Premion. “Local buyers want outcomes, not jargon—and our job is…
6 Must-Know Takeaways for Advertisers in a CTV-First Future
Author: Annmarie Gatti, VP of Marketing, Premion.Streaming has become the dominant force in TV consumption, with consumers embracing its convenience, choice, and control. In the…