We’re thrilled to share that Premion is a winner for the 2024 Digiday Media Awards — we won for Best Use of Audience Insights and was also named a…
The CTV/OTT Advertising Imperative for Reaching Local Healthcare Consumers Author: Peter Jones, Head of Local Sales, Premion. With open enrollment upon us, healthcare is top-of-mind…
The Convergence of Connected TV/OTT and Digital Banking Audiences Author: Peter Jones, Head of Local Sales, Premion. Touchless, contactless, remote and digital. These behaviors are…
How Premion is optimizing streaming TV advertising performance with closed-loop attribution Cathy Applefeld Olson Understanding where your customers are coming from, how they heard about…
Author: Annmarie Gatti, Head of Marketing, Premion. OTT viewing is transforming the TV industry faster than ever and the explosion of direct-to-consumer streaming options is…
Premion President Tom Cox shares his thoughts on why local TV advertising is evolving and why it continues to remain so important. Click here to…
Premion President Tom Cox discusses what the future of OTT attribution looks like with Alan Wolk for TVREV’s “Eyes on Local” video series. You can…
The Power of CTV/OTT Advertising for Reaching Local Take-out Customers Author: Peter Jones, Head of Local Sales, Premion. In our current environment, quick serve restaurants…
Premion is featured in TV[R]EV’s latest report, “Eyes On Local” that examines the state of local TV advertising. The report highlights that, for buyers looking…
Author: Keith Norman, Head of Political Sales, Premion. Everyone is consuming more local news and with the acceleration of streaming TV audiences, OTT is proving…
Addressability and Attribution are priorities “In recent weeks, consumers have accelerated a change that was underway in the streaming world. CTV/OTT has become THE universal…