CTV Buying Myths to Overcome in the Post-Pandemic Era

July 21, 2021 | By PREMION

By Justin Gutschmidt, Premion Senior Director, National and Regional Sales

Premion’s Justin Gutschmidt explains how the shift toward cord-cutting and streaming while well underway, the surge in streaming audiences during the pandemic has forever changed TV viewing habits. And as streaming growth spiked, so did the proliferation of ad-supported OTT (over-the-top) services and platforms — bringing more media buying options and more complexity for marketers to navigate. Read the full article here.

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Why Streaming TV Advertising is Poised for Accelerated Growth in a Cookie-less Era

July 20, 2021 | By PREMION

Author: Dave Marquard, Head of Product at Premion Premion’s own Dave Marquard discusses the phasing out of third-party cookies, how marketers are reevaluating media investment…