Why Streaming TV Advertising is Poised for Accelerated Growth in a Cookie-less Era

July 20, 2021 | By PREMION
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Author: Dave Marquard, Head of Product at Premion

Premion’s own Dave Marquard discusses the phasing out of third-party cookies, how marketers are reevaluating media investment allocations and the priority platforms for effective targeted advertising. Connected TV (CTV) and over-the-top (OTT) channels have always been cookie-less environments, instead relying on privacy-safe household level identifiers — and are poised for accelerated growth in a cookie-less era. Read the article here.

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PETER JONES AND BOB PROVOST, PRESIDENT & CEO OF NEW YORK STATE TOURISM INDUSTRY ASSOCIATION, CHAT ON BRAND INNOVATORS’ LIVECAST SERIES

July 16, 2021 | By PREMION

Premion’s Peter Jones conducted a fireside chat recently with President & CEO of NYSTIA’s Bob Provost at Brand Innovators BI Livecast Series on the future of media. Watch the replay for…