We’re thrilled to share that Premion is a winner for the 2024 Digiday Media Awards — we won for Best Use of Audience Insights and was also named a…
Author: John Vilade, Head of Sales, Premion. The 2022 holiday shopping season is upon us! This year, U.S. holiday retail sales are expected to reach…
Author: Dave Marquard, Head of Product, Premion. The rapid shift in dollars flowing to ad-supported streaming TV has spurred new innovations — and it’s enabling…
Author: John Vilade, Head of Sales, Premion. While our macro-environment is in a state of constant change, we’ve uncovered the one constant — advertisers are…
Author: Peter Jones, Head of Local Sales, Premion. Banking has become more digital than ever, as consumers have embraced going online to manage their finances.…
Consumers have embraced the streaming habits of convenience, choice and control and they are favoring ad-supported CTV (Connected TV) services. These consumer trends, combined with…
Author: Justin Gutschmidt, Head of National Sales, Premion. In an era of fast-changing market dynamics and uncertainty, the ability for marketers to apply data-driven targeting…
Peter Jones, Head of Local Sales, Premion. Despite rising fuel prices, the travel rebound is back in full force for U.S. leisure travelers. In March,…
Author: Annmarie Gatti, Head of Marketing, Premion. The end of cookie-based targeting is a transformative moment for advertisers. As digital marketers adjust to the concept…
Cathy Applefeld Olson With the disappearance of third-party cookies, marketers are reevaluating their media channels and becoming more intentional about the reallocation of their ad…
“Streaming has created an irreversible imprint on the consumer, and the content investments have been massive.” Catch the video replay from last week’s CYNOPSIS First…