Premion Achieves Co-Viewing Scores Above Industry Norms, Finds TVision Study

CTV Co-Viewing Study Reinforces the Value of Prioritizing Premium CTV Content for Advertisers

Premion, an industry-leading premium Connected TV (CTV)/OTT advertising platform for regional and local advertisers, announced that its CTV inventory exceeds industry  benchmarks for co-viewing and capturing viewer attention as measured by a co-viewing study from TVision, the company measuring every second of TV and CTV viewer engagement. Co-viewing refers to members of the same household watching television at the same time and TVision found that Premion inventory was seen by more attentive viewers than the CTV norm — reinforcing the value of prioritizing premium CTV content for advertisers.

Consumers are watching more TV on ad-supported streaming platforms and they’re more likely to watch CTV content with friends and family than linear TV, according to TVision. Counting CTV co-viewing gives advertisers valuable insights into total audience reach on CTV campaigns in a like-for-like comparison to linear TV.

Read more on MarTechSeries here.