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Premion Blog
Premion Wins 2 Gabbcon ABBI Awards for OTT and Audience Based Platforms
We’re thrilled to share that Premion received two ABBI (Audience Based Buying Innovation) Awards at Gabbcon’s annual TV and Innovation Week event. Recognized for our platform innovation, we were awarded wins in two categories: OTT Platform of the Year and Best...
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Three OTT Takeaways for Local Broadcasters from NAB SMTE
Last month, I spoke at NAB’s Small Market Television Exchange (SMTE) Conference on the Demystifying OTT panel to share insights on the challenges and growth opportunities for local broadcasters as viewers shift into the OTT space. Consumers are embracing OTT viewing...
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Adweek Feature: The Marketer’s Playbook for Winning Streaming Audiences
Best practices for OTT success By every measure, OTT (aka Connected TV or CTV) viewing is the new normal. With three in four U.S. households now consuming content on streaming services, advertisers and brand marketers are shifting bigger budgets into this rapidly...
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