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Premion Blog
Three OTT Takeaways for Local Broadcasters from NAB SMTE
Last month, I spoke at NAB’s Small Market Television Exchange (SMTE) Conference on the Demystifying OTT panel to share insights on the challenges and growth opportunities for local broadcasters as viewers shift into the OTT space. Consumers are embracing OTT viewing...
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Adweek Feature: The Marketer’s Playbook for Winning Streaming Audiences
Best practices for OTT success By every measure, OTT (aka Connected TV or CTV) viewing is the new normal. With three in four U.S. households now consuming content on streaming services, advertisers and brand marketers are shifting bigger budgets into this rapidly...
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AAPC Conference: 3 Connected TV Takeaways for Political Advertisers
by Dennis Williams, Director of Sales at TEGNA Last month, I spoke at the American Association of Political Consultants (AAPC) Sacramento Regional Conference on The Evolving Media Buying Landscape panel to share insights on how Connected TV or OTT advertising offers...
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