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Premion Blog
2018 Saw Connected TV Prove Its Worth, but There Are Still Ways Data Can Improve It
The last year has seen connected TV proving its long-term value. Skyrocketing growth of streaming audiences has spurred an insatiable desire for advertising on these platforms. Having spent most of the year on the front lines meeting with hundreds of local agencies...
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Future of Video: Three Takeaways for Content Producers
This month, I spoke at Parks Associates’ inaugural Future of Video Conference on the ‘Distribution Opportunities and Challenges for Content Producers’ panel. We had a lively exchange of ideas centered around the complexities facing content producers, ways to balance...
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OTT/CTV Universe Continues to Grow, Driven by Adoption of Smart TVs and Streaming Devices
US connected TV users reached 182.6 million in 2018, comprising 55% of the US population*. This area will continue to grow as we work to create an urgency about how to follow consumers from traditional TV to OTT. You can read more about it in the IAB Digital Video...
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