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Premion Blog
Premion Appoints John Vilade to Leads its Rapidly Scaling Streaming TV Advertising Sales Business
March 27, 2019 - NEW YORK – Premion, the leading premium CTV/OTT advertising solution for regional and local advertisers, today announced the appointment of John Vilade as its new Head of Sales & Vice President. Vilade joins Premion from TRUSTX, where he was Chief...
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Ad-Supported Connected TV Takes Center Stage
"For advertisers, ad-supported Connected TV (CTV) offers a highly valuable proposition: a brand-safe and fraud-free environment to reach desired audiences across a broad or niche demo range." -Jim Wilson, President of Premion, Tegna 2019 is shaping up to be a...
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2018 Saw Connected TV Prove Its Worth, but There Are Still Ways Data Can Improve It
The last year has seen connected TV proving its long-term value. Skyrocketing growth of streaming audiences has spurred an insatiable desire for advertising on these platforms. Having spent most of the year on the front lines meeting with hundreds of local agencies...
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