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Premion Blog
Ad-Supported Connected TV Takes Center Stage
"For advertisers, ad-supported Connected TV (CTV) offers a highly valuable proposition: a brand-safe and fraud-free environment to reach desired audiences across a broad or niche demo range." -Jim Wilson, President of Premion, Tegna 2019 is shaping up to be a...
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2018 Saw Connected TV Prove Its Worth, but There Are Still Ways Data Can Improve It
The last year has seen connected TV proving its long-term value. Skyrocketing growth of streaming audiences has spurred an insatiable desire for advertising on these platforms. Having spent most of the year on the front lines meeting with hundreds of local agencies...
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Future of Video: Three Takeaways for Content Producers
This month, I spoke at Parks Associates’ inaugural Future of Video Conference on the ‘Distribution Opportunities and Challenges for Content Producers’ panel. We had a lively exchange of ideas centered around the complexities facing content producers, ways to balance...
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