Looking to place your ads alongside premium, long-form OTT content?
The proliferation of content options across platforms, screens, and devices, and the continued splintering of audiences brings increasing fragmentation woes for marketers. If you’re a national brand, local relevance is becoming all the more important. It requires...read more
For this upfront season, over-the-top (OTT) advertising is at the top of the “transformation” agenda for the TV industry. In fact, connected TV (CTV) and OTT advertising is expanding at the fastest rate of any major medium and will reach $4 billion this year and $5...read more
We’re thrilled to kick off our Beet TV video series titled - The Next Big Thing for Advertisers: The Growth of Direct-to-Consumer Streaming. Over the next several weeks, Beet TV will be featuring industry leaders from major agencies, publishers and technology partners...read more