$2.8 Billion OTT Market Opens New Doors for Radio Ad Sellers
One of BIA Advisory Services’ top revenue opportunities for radio sellers is looking even more promising one month into 2025. According to new analysis from the group,…
How CTV Campaigns Are Accelerating Car Sales in a Shifting Auto Market
Author: Jason Jones, Director, Local Sales, Premion. The auto industry is undergoing a transformation fueled by improving interest rates, stabilized supply chains, and increased vehicle…
BIA Industry Digest: CTV/OTT Landscape
BIA forecasts CTV/OTT local ad spending to exceed $2.8 billion this year as this platform continues its fast growth. Given dynamics and high interest in local CTV,…
The Streaming TV Playbook for Marketers in a Shifting Advertising Marketplace
Author: Peter Jones, Head of Sales, Premion. Consumers have fully embraced streaming for its convenience, choice, and control, making Connected TV (CTV) the fastest-growing advertising…
Winning CTV Strategies in a Shifting Advertising Marketplace
2024 has emerged as a standout year for advertising, driven by tentpole sporting events and the elections, with CTV attracting more ad dollars than ever…
How to Maximize CTV Effectiveness Amid Growing Viewer Fragmentation
Author: Daniel Spinosa, President, Premion. As media consumption continues to fragment across platforms, one thing is clear: The power now rests firmly with the consumer.…
6 Actionable Takeaways for Marketers to Maximize Their CTV Investment
Author: Annmarie Gatti, Head of Marketing, Premion. 2024 has been another banner year for CTV advertising, marked by rising ad spend and growing optimism. In…
CTV, OTT Offer Many Positives, But Transparency, Frequency Issues Remain
CTV and OTT offer plenty of positives for brands — including business outcomes and reach — yet persistent problems remain, according to a new survey…
3 Marketer Priorities for Combating CTV Ad Fraud
Author: Jason Jones, Director, Local Sales, Premion. As the streaming TV landscape continues to expand, ad fraud remains a top concern for advertisers. According to…
Why CTV is Essential for a Complete TV Strategy
Author: Peter Jones, Head of Sales, Premion. Consumers are in the driver’s seat, controlling how and where they spend their time, with attention spread across…