How OTT Will Innovate In 2018

January 23, 2018- FORBES-

2017 saw tremendous consumer growth in streaming TV services and 2018 is set to be even bigger. This year, eMarketer estimates that 181.5 million U.S. consumers will use connected TVs at least once every month — equating to more than 55% of the U.S. population — and by 2021, that number will expand to 194.4 million, which is almost 58% of the population. Let’s begin with a basic definition of OTT video (over-the-top): OTT video is video transmitted via the Internet that bypasses traditional cable/linear distribution. While it can either be ad-supported or subscription-based, at Premion, we consider true OTT to be long-form and live streaming premium content such as network programming, TV shows and movies.

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