Frequency Capping Is Far From Solved In Connected TV

January 16, 2018

January 16, 2018- ADEXCHANGER-

Although connected TV buyers have become pretty sophisticated at targeting and delivering an ad to individual users, managing frequency across video providers is a work in progress.

But despite the industry’s recognition that consumers demand better ad experiences, many viewers find themselves bombarded with the same ad.

Read more on AdExchanger here.

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