Frequency Capping Is Far From Solved In Connected TV
January 16, 2018
January 16, 2018- ADEXCHANGER-
Although connected TV buyers have become pretty sophisticated at targeting and delivering an ad to individual users, managing frequency across video providers is a work in progress.
But despite the industry’s recognition that consumers demand better ad experiences, many viewers find themselves bombarded with the same ad.
Read more on AdExchanger here.