Advanced Advertising: Local OTT in Growth Mode
June 10, 2022
Our Dave Marquard spoke on the “Growing Local OTT” panel at LA TV Week’s Advanced Advertising Summit.
Asked about the pitfalls of advertising via connected TV, Dave Marquard, head of product at Premion, put fraud at the top of the list, calling it “a significant issue in CTV.” “Marquard spoke of the importance of transparency in OTT transactions, down to the channel and the device. “I demand transparency in what I’m buying,” he said. Read the B&C story here.