Advanced Advertising: Local OTT in Growth Mode

June 10, 2022

Our Dave Marquard spoke on the “Growing Local OTT” panel at LA TV Week’s Advanced Advertising Summit.

Asked about the pitfalls of advertising via connected TV, Dave Marquard, head of product at Premion, put fraud at the top of the list, calling it “a significant issue in CTV.” “Marquard spoke of the importance of transparency in OTT transactions, down to the channel and the device. “I demand transparency in what I’m buying,” he said.   Read the B&C story here.

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Cynopsis Measurement and Data Conference: The Executive Summary

June 10, 2022 | By PREMION

Speaking at the CYNOPSIS Measurement & Data Conference, our Ed Ziskind shared his insights on driving proof of performance. In the CTV space, “the growth…