Cynopsis Measurement and Data Conference: The Executive Summary
Speaking at the CYNOPSIS Measurement & Data Conference, our Ed Ziskind shared his insights on driving proof of performance. In the CTV space, “the growth is exponential in terms of the impressions we serve to our clients. We take the lift that we can attribute to CTV compared to linear and knock somebody’s socks off with that information.”
In a fragmented media landscape, “back-end attribution has been instrumental,” Ziskind added.