We’re thrilled to share that Premion was awarded the ABBI (Audience Based Buying Innovation) Platform of the Year with MadHive at Gabbcon’s annual TV and Innovation Week…
The proliferation of content options across platforms, screens, and devices, and the continued splintering of audiences brings increasing fragmentation woes for marketers. If you’re a…
Click here to watch the video Local TV is one of the biggest advertising opportunities – but the ecosystem needs new efficiencies to ensure advertisers can make…
Click here to watch the video With the right number of partnerships and extended sales forces, national television networks can provide local and national advertisers with “a…
For this upfront season, over-the-top (OTT) advertising is at the top of the “transformation” agenda for the TV industry. In fact, connected TV (CTV) and…
Click here to watch the video TEGNA’s new partnership with Alphonso provides advertising campaign attribution across linear television and OTT “in one fell swoop” and enhances the…
Click here to watch the video When local television station group owner TEGNA launched Premion in 2016 for one-stop OTT advertising, it didn’t know just how quickly…
Click here to watch the video It will be a new and nimbler Fox traversing the UpFronts and Cannes this year, evangelizing live events and enabling “the…
Click here to watch the video The TV ad-buying landscape remains a highly analog business – but, no sooner have digital platforms begun making in-roads to the…
Click here to watch the video Buyers of digital media and buyers of traditional television are “kind of meeting in the middle” when it comes to OTT…
Click here to watch the video Advertising-supported streaming television provider Tubi has a new partnership with Samba TV to measure reach and frequency gaps across linear and…