“For advertisers, ad-supported Connected TV (CTV) offers a highly valuable proposition: a brand-safe and fraud-free environment to reach desired audiences across a broad or niche…
The transformation of TV is happening faster than many anticipated. OTT (over-the-top) viewing is growing exponentially. It’s now the dominant platform for premium video viewing.…
There’s no denying that OTT has hit the mainstream, solidifying its place in the media plans of advertisers. But as OTT continues to grow at…
Premion President, Jim Wilson, provides insights on Premion and OTT advertising in FierceBroadcasting’s new eBook “Thrusting Broadcasters into the Digital Future”… Click here to go…
By any measure, media transparency remains the hot-button issue for advertisers today. Beyond voicing their concerns, we’ve seen two of the world’s largest advertisers pull back their…
If you missed the Blockchain Panel at The TV of Tomorrow Show last month, no worries, you can catch the podcast here, featuring Premion President…
To Download our PDF version, Click Here. For more information, contact your local TEGNA sales team or complete our online form and we will contact you!…
Premion announced its partnership today with MadHive, a blockchain-based ad tech solutions provider. The partnership is in direct response to the growing fragmentation and lack of…
At this year’s NAB, I hosted a panel session with fellow panelists Raoul Marinescu, Head of Sales at Pluto TV; Adam Helfgott, CEO of MadHive;…
Jim Wilson, president of Premion speaks with Ben Munson of FierceBroadcasting at the NAB Show in Las Vegas about Premion’s OTT strategy and OTT’s overarching…
To drive the growth engine in today’s fast-changing world, CMOs must keep pace of the rapidly evolving channels and technologies to engage audiences that are…