We’re thrilled to share that Premion was awarded the Cynopsis Adtech Award in the Outstanding Local Advertising Solution category. This recognition from Cynopsis speaks to…
Ad-insertable OTT streaming video could be the “it” channel for political marketers in 2020 — or at least that’s what some vendors are pitching campaigns and…
December 13, 2019- BROADCASTING & CABLE- As we close out the decade and reflect upon 2019, the transition to Connected TV (CTV) and over-the-top (OTT)…
December 6, 2019- MEDIAPOST The 2020 elections are heating up and political advertisers are set to shell out record spending to drive home their campaign…
We’re thrilled to share that Premion was awarded the ABBI (Audience Based Buying Innovation) Platform of the Year with MadHive at Gabbcon’s annual TV and Innovation Week…
Peter Jones, Sr. Director, Strategic Partners at Premion, TEGNA Last month, I spoke at the 2019 Digital Dealer Conference to share insights on the burgeoning…
August 15, 2019- ADWEEK As Justin Gutschmidt, head of sales strategy at Premion, said during his NexTech breakout session, it’s no longer a question of…
The proliferation of content options across platforms, screens, and devices, and the continued splintering of audiences brings increasing fragmentation woes for marketers. If you’re a…
Click here to watch the video Local TV is one of the biggest advertising opportunities – but the ecosystem needs new efficiencies to ensure advertisers can make…
Click here to watch the video With the right number of partnerships and extended sales forces, national television networks can provide local and national advertisers with “a…
For this upfront season, over-the-top (OTT) advertising is at the top of the “transformation” agenda for the TV industry. In fact, connected TV (CTV) and…