We’re kicking off 2022 on a high note as we continue to win more accolades. We’re thrilled to share that Premion won the Cynopsis Best…
Author: Keith Norman, Head of Political Advertising The stakes are higher than ever for political campaigns. With each passing election cycle, every vote counts even…
Premium Matters: Practical Advice for a Complex Ecosystem Fueled by the extraordinary streaming growth, and being inherently cookieless, connected television (CTV) shows no signs of…
Looking Ahead into the Local OTT/CTV Marketplace Last week, our Dave Marquard participated on BIA’s Looking Ahead into the Local OTT/CTV Marketplace webinar and shared…
Attribution is the new rating! Stream our John Vilade’s riveting Q&A with CYNOPSIS editor Lynn Leahy from That Big TV Conference on the new rules…
Catch the replay of our Justin Gutschmidt’s fireside chat on the state of CTV advertising and insights for advertiser success with Brand Innovators’ David Teicher…
Watch our Dave Marquard’s session with Anheuser-Busch InBev’s Luiz Felipe Barros from the Brand Innovators’ Media Buying Summit on marketing and the cookieless future. Stream…
Consumers are embracing ad-supported streaming TV in a major way. These free and lower priced ad-supported tiers are not only an attractive value proposition for…
The pandemic has accelerated consumer behaviors and trends that are redefining a new era of TV consumption — OTT viewing is now the ubiquitous form…
By Justin Gutschmidt, Premion Senior Director, National and Regional Sales Premion’s Justin Gutschmidt explains how the shift toward cord-cutting and streaming while well underway, the…
Author: Dave Marquard, Head of Product at Premion Premion’s own Dave Marquard discusses the phasing out of third-party cookies, how marketers are reevaluating media investment…