Local TV Buyers Need Power: Hudson MX’s Stevens
Local TV is one of the biggest advertising opportunities – but the ecosystem needs new efficiencies to ensure advertisers can make the most of the medium.
That is according to an ad-tech veteran who spent years bringing programmatic technology to market – and now aims to use digital to unlock new dollars in local TV.
After a stint at MySpace, Jay Stevens spent seven years as general manager for Rubicon Project’s international operations, at a time when Rubicon was one of the few outfits introducing early programmatic.
Following a later stint at Adform in London, Stevens has now moved to New York, where he is president of Hudson MX, a new outfit which has built a technology platform for buying local TV and radio ads
Content is part of the Beet.TV Video Series “The Next Big Thing for Advertisers: The Growth of Direct to Consumer Streaming”, presented by Premion