A+E Sales Extensions Benefit Advertisers And Viewers: VP DeMarco
With the right number of partnerships and extended sales forces, national television networks can provide local and national advertisers with “a higher frequency of opportunity,” says A+E Networks’ Jason DeMarco. In the process, there can be a reduction in repetitive ads.
A+E’s core sales team handles linear, set-top box VOD and on-demand digital, Demarco explains in this interview with Beet.TV.
Content is part of the Beet.TV Video Series “The Next Big Thing for Advertisers: The Growth of Direct to Consumer Streaming”, presented by Premion