We’re thrilled to share that Premion is a winner for the 2024 Digiday Media Awards — we won for Best Use of Audience Insights and was also named a…
Looks like linear, acts like digital. With its assertion of premium content and ability to segment audiences, addressable OTT today empowers national brands to target…
Author: Tom Cox, President, Premion. As we adapt to new ways of working and living, brands can redefine their relationships with their customers by showing…
Author: John Vilade, Head of Sales, Premion. We’re kicking off the new decade to deliver even more scale and simplicity for advertisers. To bridge the…
Ad-insertable OTT streaming video could be the “it” channel for political marketers in 2020 — or at least that’s what some vendors are pitching campaigns and…
December 13, 2019- BROADCASTING & CABLE- Author: John Vilade, Head of Sales, Premion. As we close out the decade and reflect upon 2019, the transition…
Author: Peter Jones, Sr. Director, Strategic Partners at Premion, TEGNA Last month, I spoke at the 2019 Digital Dealer Conference to share insights on the…
The proliferation of content options across platforms, screens, and devices, and the continued splintering of audiences brings increasing fragmentation woes for marketers. If you’re a…
For this upfront season, over-the-top (OTT) advertising is at the top of the “transformation” agenda for the TV industry. In fact, connected TV (CTV) and…
We’re thrilled to kick off our Beet TV video series titled – The Next Big Thing for Advertisers: The Growth of Direct-to-Consumer Streaming. Over the…
“For advertisers, ad-supported Connected TV (CTV) offers a highly valuable proposition: a brand-safe and fraud-free environment to reach desired audiences across a broad or niche…