TV[R]EV Eyes on Local TV Report featuring Premion
Premion is featured in TV[R]EV’s latest report, “Eyes On Local” that examines the state of local TV advertising. The report highlights that, for buyers looking to reach data-driven audience segments in brand-safe, premium, full-episode, full-screen video, OTT has been very exciting. With the increase in OTT viewership overall, this creates a steep increase in locally targetable OTT impression inventory.
Check out the spotlight Q&A with Premion President, Tom Cox, for his perspective on how local TV advertising is evolving and how Premion is helping advertisers reach local audiences:
“Advertisers turn to us as we’ve shown that we can simplify the buying experience across linear and OTT. Our local advantage positions us particularly well in the OTT space and brands and agencies have really come around to understanding the value of what we do and the need to reach these kinds of audiences”
For a copy of the report, click here. When checking out, enter code Premion for the $25 discount TV[R]EV is offering our customers and partners.