For education marketers, the name of the game is driving student enrollment — and they’re increasingly turning to CTV advertising as a proven media channel.
With 86% of U.S. education-intenders watching ad-supported CTV/OTT*, including many prospective students, streaming TV is a compelling and effective advertising channel for education institutions. Additionally, 62% of them cannot be reached via traditional cable/satellite, per an MRI-Simmons 2023 Cord Evolution Study*.
New data-driven CTV advertising solutions provide education marketers with the precision of digital in targeting, personalization, attribution, and performance capabilities — and the big screen quality viewing experience of linear television.
To learn more about CTV/OTT viewership and education intenders, download our ‘Why CTV/OTT for Education’ guide by filling out the form.
*MRI-Simmons, 2023 March Cord Evolution; ad-supported OTT viewers looking to start or return to school in the next 12 months. © MRI-Simmons 2023. The data herein derives from a confidential, proprietary syndicated product owned by GfK US MRI, LLC.