Why CTV/OTT for Education?

For education marketers, the name of the game is driving student enrollment — and they’re increasingly turning to CTV advertising as a proven media channel.

With 86% of U.S. education-intenders watching ad-supported CTV/OTT*, including many prospective students, streaming TV is a compelling and effective advertising channel for education institutions. Additionally, 62% of them cannot be reached via traditional cable/satellite, per an MRI-Simmons 2023 Cord Evolution Study*.

New data-driven CTV advertising solutions provide education marketers with the precision of digital in targeting, personalization, attribution, and performance capabilities — and the big screen quality viewing experience of linear television. 

To learn more about CTV/OTT viewership and education intenders, download our ‘Why CTV/OTT for Education’ guide by filling out the form.

*MRI-Simmons, 2023 March Cord Evolution; ad-supported OTT viewers  looking to start or return to school in the next 12 months. © MRI-Simmons 2023. The data herein derives from a confidential, proprietary syndicated product owned by GfK US MRI, LLC.

Why CTV/OTT for Education Guide Download

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