Two in three CTV/OTT advertisers plan to increase spending: Premion
July 3, 2023
Three-quarters of CTV/OTT advertisers view CTV/OTT advertising as an extension of their linear TV strategy.
Two in three advertisers using CTV/OTT will increase spending, with an average increase of 23%, according to the 2023 CTV/OTT Advertiser Survey from market intelligence specialist Advertiser Perceptions and CTV/OTT advertising solution Premion.
The report was based on an anonymous online survey in March 2023 among 151 ad agency or brand-side marketers involved in advertising strategy or budgeting decisions, media planning or buying, or vendor selection for CTV/OTT advertising. Connected TV/OTT advertising use was required for both 2022 and 2023.
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