The Path Toward Standardization In OTT Advertising
December 18, 2017- ADEXCHANGER-
It has been a pivotal year for over-the-top (OTT) advertising. Advertisers are following the eyeballs, and significant ad dollars are shifting from cable to OTT.
In the past year, we’ve seen new advancements in OTT targeting capabilities. OTT now combines the best of TV with the ability to precisely target viewers down to the ZIP-code level, based on demographics, lifestyle and interests.